分类： business

South Korean police have formally asked prosecutors to secure an arrest warrant for Bang Si-hyuk, the legendary entertainment industry executive who built global K-pop supergroup BTS and founded HYBE, one of the world’s most valuable entertainment conglomerates. The charges stem from allegations of fraudulent stock manipulation ahead of HYBE’s $7.3 billion initial public offering on the Korea Exchange (KRX) in 2020.

Investigators allege that in 2019, while Bang was secretly advancing plans to take HYBE public, he intentionally misled early investors and venture capital stakeholders by claiming an IPO was off the table. This deception, police claim, induced early stakeholders to sell their HYBE shares to a private equity fund with undisclosed ties to Bang. After HYBE debuted on the Kospi index in October 2020 – with its IPO price doubling on the first day of trading – the private equity fund sold its stake for massive gains, and Bang is alleged to have taken a 30% cut of the illicit profits, totaling roughly 200 billion won ($136 million).

Bang, 53, has repeatedly and vehemently denied all wrongdoing, maintaining his actions were fully legal and transparent. His legal team released a statement this week saying, “We regret the police’s decision to request an arrest warrant. We will continue to cooperate fully with all legal procedures and make every effort to clearly demonstrate the legitimacy of our position.” HYBE has also pushed back against the allegations, noting that a copy of the disputed profit-sharing agreement was provided to IPO underwriters, who advised that no public disclosure was required.

The investigation into Bang is not a new development. It has dragged on for months, with police executing search raids at HYBE’s Seoul headquarters, freezing a portion of Bang’s personal assets, and imposing a travel ban that has barred him from leaving South Korea since August. Industry calls for him to step down as HYBE chairman have also circulated amid the probe.

The news of the arrest warrant request comes at a pivotal moment for HYBE, just weeks after BTS – the group that drove the company’s explosive growth and global fame – launched their first world tour in nearly four years following an extended group hiatus. The tour, which will stop at 34 cities across the globe, is already completely sold out, with industry analysts projecting HYBE will earn more than $1 billion from ticket sales, merchandise, and associated tour revenue. When the tour was announced in January, HYBE shares surged to a four-year high, adding more than 1 trillion won to the company’s total market capitalization. In a recent interview with Billboard, Bang reflected on BTS’s unprecedented cultural impact, calling the group “a tourist attraction… widely recognised and embraced by the global public.”

Bang’s journey to becoming one of the most powerful figures in global entertainment began decades ago, rooted in an early love of music. He performed his own original compositions as a member of a middle school band, and honed his songwriting craft during his university years. In 1997, he co-founded JYP Entertainment, now one of South Korea’s “Big Four” K-pop powerhouses, alongside Park Jin-young, earning the iconic nickname “Hitman Bang” after producing a string of chart-topping hits for early K-pop act g.o.d.

He left JYP in 2005 to launch his own independent label, Big Hit Entertainment, the precursor to today’s HYBE. In 2010, he began developing a seven-member hip-hop focused boy group, eventually shifting to a traditional K-pop idol model to align with industry market demands. That group, launched in 2013 as BTS, would go on to redefine global pop music: the act became the first Korean group to top Billboard’s Hot 100 chart and the first Asian act to surpass 5 billion streams on Spotify, cementing their status as one of the most successful musical groups in history. Today, HYBE also represents other top global K-pop acts including Seventeen, Le Sserafim, and newest breakout group Katseye.

When Big Hit launched its IPO in 2020, shares debuted at $235, more than double the original $110 offering price, and Bang’s net worth skyrocketed as a result. A 2019 Bloomberg estimate pegged his net worth at $770 million; as of last month, data from Seoul-based corporate research firm Korea CXO Research Institute shows Bang holds more than 13 million HYBE shares, worth roughly 5 trillion won, pushing his total net worth past $2 billion.

In December 2024, South Korea’s financial regulator launched a formal probe into the undisclosed profit-sharing agreements between Bang and private equity funds ahead of the IPO, expanding the existing investigation. Following the announcement of the arrest warrant request this week, HYBE shares closed 2.3% lower on Tuesday, defying a 2.7% gain in the benchmark Kospi index. Shares of the other three major K-pop conglomerates also fell in tandem with HYBE’s drop.

The case against Bang comes amid a broader government crackdown on stock market manipulation in South Korea. In recent years, penalties for illicit trading have historically been relatively lenient, limited mostly to administrative fines and formal warnings. But current President Lee Jae Myung has pushed for far harsher sanctions for market misconduct. In August, authorities launched a new joint task force staffed by officials from national financial regulators and the Korean Stock Exchange, tasked exclusively with investigating illegal trading activity. The task force operates under a strict “one strike and you’re out” policy, which mandates immediate suspension of any accounts linked to illegal activity, and allows for fines of up to twice the value of illicit gains.

Bang is not the first high-profile South Korean figure to face stock manipulation charges. In recent years, other prominent public figures including Samsung chairman Lee Jae-yong, Kakao founder Kim Beom-su, and former first lady Kim Keon-hee have all been indicted on separate stock rigging charges, and all were ultimately acquitted. Under current South Korean law, however, anyone convicted of illicit gains totaling 5 billion won or more faces a minimum of five years in prison, up to a maximum sentence of life imprisonment.

Walk through any major shopping center in Singapore today, and you will almost certainly encounter long, winding queues outside brightly branded stores with catchy, memorable names. Bubble tea chains from China, including Mixue, Chagee, and Molly Tea, are drawing massive crowds not only across Southeast Asia, but also in far-flung global hubs from Sydney and London to Los Angeles. This growing global footprint is part of a far larger trend: Chinese companies are evolving beyond their historic role as low-cost contract manufacturers for Western firms, and building globally recognized consumer brands that compete directly with long-dominant industry leaders.

Many of these new global players cut their teeth in China’s massive, fast-growing consumer market – the second largest in the world – building impressive scale and operational expertise early on. But cutthroat domestic competition, combined with a slowing domestic economy and shifting consumer demographics, has turned global expansion from an opportunity into a strategic necessity for most large Chinese consumer firms. As they enter international markets, these brands are pushing past the long-held stereotype that “Made in China” equals low-quality, low-cost goods.

“China has moved beyond a replication economy,” explains Tim Parkinson, a consultant at Storyteller China. “Its products now meet the expectations of a new generation of demanding global consumers.” For decades, China served as the world’s workshop, producing goods for Western brands to market and sell globally. In that process, local suppliers and manufacturers learned far more than just assembly: they mastered large-scale branding, global distribution networks, and mass-market sales strategies that now power their own global growth.

Retail giant Miniso, which produces licensed toys and merchandise for entertainment brands including Disney, Marvel, and Warner Bros., has leveraged this institutional knowledge to build a presence in more than half of the world’s countries. “Consumers aren’t particularly concerned about where the brand comes from,” says Vincent Huang, Miniso’s general manager for overseas markets. “They’re more focused on the shopping experience – the designs, value for money, and enjoyment.” Fast turnaround from factory to shelf and strategic global licensing partnerships sit at the core of Miniso’s successful global model.

The shift toward globally competitive Chinese brands extends far beyond fast-moving consumer goods. Electric vehicle manufacturer BYD recently overtook Tesla to become the world’s largest EV producer by volume. The company gained its edge by betting on core EV technology early in the global transition, then used China’s huge domestic market to scale production and drive dramatic cost efficiencies. Today, BYD is expanding beyond vehicle manufacturing, developing ultra-fast charging infrastructure that can add hundreds of kilometers of range in minutes, as it works to build a full mobility ecosystem around its brand.

China’s central government helped accelerate the EV sector’s growth through targeted subsidies and consumer incentives that boosted domestic demand, but that support has drawn fierce criticism from policymakers in Europe and the United States, who argue it gives Chinese firms an unfair competitive advantage. Beijing rejects these claims, noting the sector’s growth is a reflection of China’s industrial innovation and manufacturing leadership, not unfair support.

Sportswear giant Anta offers another example of this global rise. The firm now operates nearly 13,000 stores worldwide, and has climbed to become the third-largest sportswear brand on the planet, trailing only Nike and Adidas. After dominating China’s domestic market, Anta expanded its global footprint through strategic acquisitions of established international brands including Salomon and Wilson, and most recently purchased a 29% stake in German sportswear brand Puma.

For many Chinese brands eyeing Western markets, Southeast Asia has served as a critical testing ground for global expansion. The region is home to more than 650 million young, increasingly affluent consumers, offering both scale and market diversity, while intense competition from established Western brands pushes companies to maintain high quality standards. Leading hotpot chain Haidilao opened its first overseas location in Singapore back in 2012, and today is the world’s largest hotpot operator with 1,300 restaurants across 14 countries.

“Haidilao’s story is not just a restaurant success,” says Zhou Zhaocheng, vice chairman of Haidilao International. “It reflects China’s 30 years of economic transformation and internationalization.” Zhou notes the chain’s global success relies on a strong core brand, a robust operational ecosystem, and a loyal global customer base. Each overseas market brings unique complexities shaped by different cultures, legal frameworks, and consumer preferences, he says, making intentional localization of menus, ingredients, and service non-negotiable for success. To that end, Haidilao is currently pursuing halal certification for its operations in Indonesia and Malaysia, a move that will open the door to expansion across Muslim-majority markets in the Middle East.

Other Chinese consumer brands are expanding at a staggering pace. Mixue, the budget bubble tea and ice cream chain, now operates more global store locations than either McDonald’s or Starbucks, while competitor Molly Tea has built an international footprint just a few years after its founding. Market research firm Euromonitor International reports that more than 70% of Chinese firms already operating in Southeast Asia plan to expand their regional footprint further in coming years.

Southeast Asia is also home to some of the world’s fastest-growing smartphone markets, and widespread social media adoption has supercharged the popularity of Chinese consumer brands, often with almost no traditional advertising. Collectible toy brand Pop Mart’s Labubu figurines, for example, became a global viral sensation through organic social media engagement. Since 2024, Pop Mart’s sales in the United States have grown by a staggering 900%. Even as the company’s share price has dropped sharply in recent months amid investor questions about long-term growth sustainability, Pop Mart still boasts a higher market valuation than the combined worth of U.S. toy giants Hasbro and Mattel, plus Japanese entertainment firm Sanrio, the owner of the Hello Kitty brand.

This outward push, known in Chinese as “chuhai” or “going out to sea”, has been accelerated by mounting pressure at home. A sluggish domestic economy, saturated consumer markets, intense competition, and a declining birth rate have all squeezed domestic growth margins, pushing companies to seek new customer bases abroad. Even long-established global brands operating in China are feeling the impact of rising local competition. Starbucks’ domestic market share in China has more than halved since 2019, as local chain Luckin Coffee now operates almost four times as many stores across the country as its U.S. rival. Luckin’s mobile-first business model keeps overhead costs low and service speeds high, resonating with domestic consumers.

In November 2025, Starbucks announced a deal to sell a controlling stake in its China operations to Hong Kong-based private equity firm Boyu Capital. Even after a major accounting scandal in 2020 that forced Luckin to delist from the Nasdaq exchange, the brand has continued rapid expansion both at home and abroad, opening new locations in Singapore, Malaysia, and New York, and is reportedly preparing to relist on a U.S. stock exchange.

Industry analysts note that global consumer perceptions of Chinese brands are shifting dramatically. Where “Made in China” once carried an automatic association with low-cost, low-quality goods, Chinese brands are increasingly seen as innovative, design-forward, and competitive with established Western players. “Brands like BYD combine superior quality with emotional storytelling and local adaptation,” says marketing expert Foo Siew-Ting.

Even with this progress, significant challenges remain for Chinese brands expanding globally. Tariffs, political scrutiny, and ongoing debates over data security continue to complicate expansion efforts, as seen in high-profile cases of Chinese technology firms like Huawei and TikTok. Questions also linger over whether fast-growing cross-border platforms like Shein and Temu can maintain their rapid growth momentum in competitive Western markets over the long term.

Despite these headwinds, the broader trajectory is unambiguous: Chinese companies are no longer defined by low prices alone. Today, they are innovating rapidly, capitalizing on emerging global consumer trends, building recognizable global brands, adapting their offerings to fit local market needs, and competing directly with – and in some cases outpacing – long-established legacy global players.

Nestled in the mountainous regions of East China’s Fujian province, centuries-old circular Tulou earthen buildings, a UNESCO World Heritage Site inscribed in 2008, are undergoing a remarkable transformation that blends centuries of cultural heritage with 21st-century traveler demands. What once drew casual day-trippers for quick sightseeing stops is now evolving into a high-end experiential tourism destination, breathing new economic life into these historic architectural treasures.

For modern tourists like Ju, who traveled to Zhangzhou with her family to stay at Changrong Building, a converted Tulou boutique homestay, the appeal lies in stepping into living history rather than just observing it from a distance. “I really wanted to experience what it’s like to live in a Tulou,” Ju explained. “It is quiet and unique.”

Completed in 2023 through a renovation project led by a team from Xiamen University, Changrong Building strikes a careful balance between preservation and modern comfort. The structure’s handcrafted earthen exterior and historic layout remain fully intact, while the interior has been upgraded to meet contemporary traveler expectations: 12 custom-designed modern-themed rooms now feature sound insulation, smart home technology, and dedicated public reading spaces. Beyond accommodation, the homestay offers immersive cultural activities, including guided tea picking in surrounding plantations and traditional Chinese costume photo experiences, giving visitors hands-on engagement with local culture.

Huang Zhihui, secretary-general of the local Tulou homestay association and a native who grew up in a Tulou cluster, has witnessed the sector’s steady evolution. He recalled that the earliest Tulou homestays suffered from a lack of professional management and basic private amenities, failing to meet the growing expectations of domestic travelers who now prioritize cultural depth and service quality over low prices.

To address this shift, Huang developed an intangible cultural heritage market near the iconic Huaiyuan Building, one of the most famous historic Tulou sites. Since opening in May 2025, the market has already drawn more than 700,000 domestic and international visitors. To resonate with younger travelers who value interactive, shareable experiences, Huang’s team introduced tech-integrated creative souvenirs: NFC-enabled sound postcards and gypsum Tulou models that let visitors access and play their own personal travel clips by tapping the souvenir with a smartphone, turning a simple memento into a personalized keepsake.

The revitalization movement extends beyond Nanjing County to neighboring Hua’an County, where traditional Tulou structures have been repurposed for a wide range of cultural and commercial uses. Empty historic buildings have been converted into bamboo art galleries showcasing local craft traditions, specialty coffee shops, and community libraries, creating new public spaces for both tourists and local residents.

Local tourism authorities have also leaned into modern cultural trends to attract younger audiences. During the 2026 Spring Festival holiday, Hua’an launched an immersive China-chic interactive game that invited tourists to take on character roles, interact with non-player actors, and complete themed challenges centered on traditional folk dances and historic Chinese sports. The innovative activation delivered impressive results: official data shows Hua’an’s Tulou scenic area welcomed more than 100,000 tourists during the holiday week, with ticket revenue rising 23% year-on-year to more than 6.2 million yuan (approximately $904,000). Driven by popular intangible heritage night parades, nighttime visitor numbers surged by 73.72% compared to the previous year, turning a former half-day sightseeing spot into a multi-day destination.

Lin Ying, director of the Hua’an Cultural, Sports, and Tourism Bureau, outlined the long-term vision for the region’s Tulou tourism transformation. “We aim to transform Tulou tourism from a half-day trip into a full-day, overnight experience,” Lin said. “Our goal is to move beyond visiting a single building to creating a regional destination where visitors can experience a life that begins with nature and returns to the warmth of the hearth.”

This adaptive reuse model has turned declining historic structures into economic drivers, proving that cultural heritage can thrive when paired with innovative hospitality and thoughtful modernization, rather than being locked away as static museum pieces.

A landmark milestone for regional connectivity in eastern China was reached Tuesday, as construction crews finished full track-laying for Shanghai Metro Line 22, the city’s first ever rail transit project that crosses the Yangtze River. The completion marks a critical leap forward in advancing the long-term integrated development strategy for the Yangtze River Delta, one of China’s most economically dynamic urban clusters.

Also widely referred to as the Chongming Line, this new transit link is set to drastically shrink travel times between Chongming Island and central Shanghai, expand regional accessibility, and unlock fresh growth potential across the entire delta region. Chongming Island, China’s third-largest island, is a geographic formation created entirely by sediment carried and deposited by the Yangtze River over thousands of years, and has long faced connectivity gaps with mainland Shanghai that have limited its economic and social development.

Stretching 42 kilometers from Jinji Road Station in Pudong New Area to Yu’an Station at the northern end of Chongming Island, the new line is designed to handle operating speeds of up to 120 kilometers per hour. Its route crosses the Yangtze River twice, passing through mid-route Changxing Island, and includes eight stations along its full alignment. Once the line enters full commercial operation, it is expected to reshape regional mobility patterns, support balanced economic development across Shanghai’s riverine regions, and strengthen interconnectedness between major cities across the Yangtze River Delta, supporting coordinated growth in trade, tourism, and industry.

A landmark cross-border energy infrastructure partnership between China and Laos has reached a major milestone, with the 500-kilovolt China-Laos power interconnection project officially entering commercial operation on Monday, April 21, 2026. Developed to deepen bilateral energy cooperation, this new facility stands as the largest and highest-voltage cross-border power grid project ever constructed between the two neighboring nations.

According to data released by China Southern Power Grid Lancang-Mekong International, the project delivers a transformative upgrade to bilateral energy exchange capacity. Prior to the launch of this new infrastructure, the maximum power transmission capacity between China and Laos stood at just 50,000 kilowatts. The newly commissioned project pushes this capacity to 1.5 million kilowatts — a 30-fold increase over the previous interconnection line.

Beyond expanding capacity, the project is designed to facilitate large-scale cross-border exchange of clean energy. Project operators project that the interconnection will support the annual transmission of approximately 3 billion kilowatt-hours of low-carbon electricity between the two countries, helping to balance energy supply and demand while supporting decarbonization goals on both sides of the border.

The project’s completion comes amid growing regional cooperation on energy infrastructure across the Lancang-Mekong region, where cross-border interconnection projects are increasingly seen as a tool to improve energy security, expand access to affordable clean power, and strengthen economic ties between participating nations.

Against a backdrop of mounting global geoeconomic instability – driven by the second Donald Trump U.S. presidency and escalating hostilities in the Middle East – China’s evolving strategic approach to economic cooperation with Africa has grown increasingly critical for both sides. This strategic shift, which first began taking shape in 2019, is centered on a new investment-focused framework anchored in central China’s Hunan Province, developed to address longstanding flaws in earlier cooperation models and adapt to shifting domestic and global demands.

The old Angola Model, which paired Chinese infrastructure construction in African nations for access to natural resource extraction, ran into significant sustainability challenges. Many African economies, inherently vulnerable to external market shocks, struggled to keep pace with growing debt repayment obligations under this framework. Simultaneously, shifting domestic economic priorities in China and rising trade barriers on traditional global trade routes pushed Beijing to pursue a new path. The country selected Hunan as the core implementation hub for this next era of China-Africa trade and development, giving rise to what analysts now call the Hunan Model. Its strategic importance grew further following the formal approval of the China-Africa Economic and Trade Deep Cooperation Pilot Zone in early 2024, building on the momentum of the China-Africa Economic and Trade Exhibition launched that same year.

At its core, the Hunan Model aims to deepen balanced trade and industrial integration between China and African nations. It is designed to directly address three of the most persistent barriers to African development: chronic shortages of capital, skilled labor, and reliable infrastructure, while also providing China with a stable, expanding supply of critical natural resources.

### The Structural Framework of the Hunan Model
The model is built around two flagship national policy initiatives: the China-Africa Economic and Trade Exhibition, and the integrated logistics, trade, and investment system of the China-Africa Economic and Trade Deep Cooperation Pilot Zone, which is designed to align Chinese and African supply chains for mutually beneficial development.

Hunan’s capital city Changsha hosts China’s third-largest wholesale market, the Gaoqiao Grand Market, which serves as the primary distribution hub for non-commodity imports from Africa. The market operates expedited “green lanes” that speed African exports to Chinese consumers, and hosts a permanent trade facilitation hall where African nations can directly showcase their goods and access targeted trade support services.

To connect landlocked Hunan to global markets with a focus on African trade, the model leverages three geographically focused functional hubs:
1. The Changsha Free Trade Airport Zone, a national airfreight hub that added the direct Changsha-Addis Ababa cargo route in 2022 to expand direct connectivity between China and East Africa.
2. Yueyang Chenglingji Port, which links Hunan’s heavy industrial sectors – including timber processing and machinery manufacturing – to global shipping routes via the Yangtze River.
3. The Changsha Jinxia Economic Zone, which supports combined sea-rail trade corridors from Hunan to southern China’s Guangdong province, before goods continue onward to Africa.

Five specialized industry clusters drive targeted trade, investment, and industrial development across both regions, focusing on sectors where Hunan already holds strong competitive advantages that align with African industrialization goals. Key sectors include construction machinery, mining equipment, and precious metals processing. Beyond the permanent exhibition space in Changsha, the China-Africa Economic and Trade Exhibition now hosts regular expos in both China and African nations, with events already launched in key African economies including Kenya and Nigeria in recent years.

### Global Shocks Accelerate the Model’s Expansion
Analyst Lauren Johnston, an associate professor at the University of Sydney’s China Studies Centre who has studied China-Africa trade relations for years, argues that recent geopolitical shocks – particularly the ongoing Middle East tensions and their cascading global economic disruptions – are speeding two key Chinese policy shifts that play directly to the Hunan Model’s strengths: China’s accelerated transition to renewable energy and economy-wide electrification, and its push to open new emerging markets for Chinese goods. Both shifts carry profound implications for Africa.

Already, the second Trump presidency and escalating U.S.-China trade tensions have boosted the Hunan Model’s importance. As Western markets have grown increasingly restrictive for Chinese exports, China has rapidly pivoted toward deeper economic engagement with the Global South, and Africa has been a major beneficiary. In 2025, while China’s total global foreign trade grew by just 3.8%, bilateral China-Africa trade surged by 17.7%.

Disruptions to global energy supply chains from Middle East hostilities are only intensifying China’s push for renewables and electrification. That has driven skyrocketing global demand for electric vehicle (EV) technology – and Hunan is home to one of the world’s largest EV manufacturers, Chinese giant BYD. Hunan’s central role in China’s domestic renewables industry, from electric mobility to critical minerals processing and infrastructure construction, positions the Hunan Model to lead a new renewable-powered phase of China-Africa cooperation.

This shift is already visible in trade data: In 2025, the fastest growing segment of Changsha’s exports to Africa was the so-called “new three items” – lithium batteries, electric vehicles, and photovoltaic products. Year-on-year, Hunan’s exports of these goods to Africa jumped 160.4%, 840.4%, and 62.1% respectively, earning them the status of a new calling card for Hunan’s trade with the continent. Beyond EV maker BYD, Hunan is also headquarters for rail giant CRRC, which is leading a surge in exports of green electric railway infrastructure to African nations. Following recent supply disruptions linked to Middle East tensions, China also announced plans to establish a new national rare minerals research and innovation hub in Changsha, further strengthening Hunan’s position in critical global supply chains.

### Addressing Remaining Risks for Mutually Beneficial Growth
While the Hunan Model represents a clear improvement over older extraction-focused frameworks, and prioritizes reducing non-tariff barriers to balanced trade, notable risks remain. The divergent growth rates of bilateral trade – China’s exports to Africa rose 17.7% in 2025, while African exports to China grew by just 5.4% – highlights a growing trade imbalance that needs to be addressed to ensure long-term sustainability.

For long-term inclusive growth, African nations and sub-regions need to build out their own domestic industrial supply chains, following the path China took when it attracted foreign investment to build its own industrial base. While the Hunan Model already supports a research alliance of Chinese scholars and industry experts to guide its development, African nations need to develop equivalent local research and governance capacity to shape cooperation on their own terms.

In an era of repeated global economic shocks that have upended traditional trade and growth frameworks, the Hunan Model is no longer just an experimental policy idea. It is already driving tangible economic transformation across China and Africa, and carries significant potential for shared, sustained growth for both regions in the decades ahead.

Driven by shifting generational attitudes that position pets as beloved family members rather than simple companions, China’s pet sector is undergoing rapid expansion, with cities in northern Shanxi province emerging as a key example of the industry’s evolution beyond basic retail into a diversified, professionalized ecosystem.

Across Taiyuan, the provincial capital of Shanxi, this growing demand for high-quality pet care has spawned a wave of new specialized services, ranging from standardized in-home pet sitting and high-speed rail pet transport to advanced veterinary care for aging animals. One of the professionals at the heart of this booming market is Chen Hong, a 40-year-old full-time in-home pet sitter who turned her years of personal pet ownership experience into a full-time career last winter.

During a recent service call, Chen followed strict industry hygiene protocols: putting on disposable shoe covers and gloves, and spraying disinfectant throughout the entryway before entering the client’s home, where two friendly cats immediately greeted her with affectionate attention. As she played gently with the animals, Chen explained the core driver of rising demand for her work. “More and more people consider their pets as family members and emotional anchors, ” she said. “As a result, pet owners are increasingly demanding higher quality services that put their pets’ comfort first.”

Chen’s work focuses on supporting pet owners who travel for work or leisure, providing in-home services that include feeding, litter box cleaning, and dedicated playtime. On an average day, she travels between Taiyuan’s residential communities to complete five to six appointments, with peak demand during national holiday seasons pushing her daily schedule to more than a dozen bookings.

Chen’s career transition mirrors a much larger national trend, as skyrocketing pet ownership across China creates thousands of new professional roles and opens up major new economic opportunities. Data from the 2026 China Pet Industry White Paper underscores the scale of this growth: urban China is now home to nearly 126 million pet dogs and cats, pushing the national pet industry market size to 312.6 billion yuan, equivalent to roughly $45.5 billion. Industry forecasts project that total consumer spending on pet-related products and services will climb to 405 billion yuan by 2028.

Unlike traditional pet boarding facilities that require owners to leave their animals at an off-site location, in-home pet sitting aligns far better with pets’ natural routines and reduces the stress animals often experience when separated from their owners in unfamiliar environments. That benefit has made the service increasingly popular among younger pet owners like Zhang Zining, a 28-year-old Taiyuan resident who owns an Abyssinian cat. Zhang says she always books in-home sitting services whenever she plans to travel for more than two days, citing the peace of mind it gives her knowing her pet is comfortable in its own home.

Local authorities in Shanxi have also moved to standardize this fast-growing sector, introducing formal guidelines to ensure service quality and consumer protection, laying the groundwork for the pet economy’s sustained long-term growth across the region.