Two leading U.S. sports nutrition brands, Core Nutritionals and Unmatched, are poised to make a significant impact at the Dubai Muscle Show 2025, scheduled for October 24-26 at the Dubai Exhibition Centre, Expo City. This event marks a strategic milestone for both brands as they strengthen their presence in the UAE through an exclusive distribution partnership with Vivandi Distribution, a move aimed at capitalizing on the region’s booming health and fitness industry.
Core Nutritionals, founded by natural bodybuilding champion Doug Miller and professional figure competitor Stephanie Miller, has gained global acclaim for its commitment to transparency and integrity in performance nutrition. The brand’s philosophy of ‘no shortcuts’ emphasizes scientifically validated ingredients, ensuring effective and flavorful products tailored for athletes. Its product lineup has become a staple for those seeking research-backed formulations that deliver both performance and taste.
Unmatched, created by fitness authority Kris Gethin, focuses on bridging the gap between sports performance and long-term wellness. Its advanced nutrient technology supports recovery, endurance, and cellular health, offering clean and naturally flavored products that cater to athletes and biohackers alike.
The Dubai Muscle Show, the Middle East’s premier fitness exhibition, will serve as a platform for both brands to engage directly with fitness professionals and consumers. Doug Miller highlighted the UAE’s role as a hub for athletic excellence, stating, ‘Core Nutritionals and Unmatched embody the same spirit of performance and passion that defines the country’s growing fitness community. This partnership reflects our shared commitment to quality and long-term growth in the region.’
Attendees can look forward to the CORE Nutritionals x Transformers Flavor Series, an officially licensed collaboration with Hasbro, featuring products like Energon Pre-Workout, Allspark Hydration + EAA, and Proton Protein Blend. Additionally, IFBB Pro Farouk Al Ketbi, a prominent UAE Men’s Physique athlete, will make appearances at the Vivandi Distribution booth, offering fans insights into his training and nutrition strategies.
With Vivandi Distribution spearheading brand visibility and market expansion, the Dubai Muscle Show represents a pivotal moment for Core Nutritionals and Unmatched as they solidify their foothold in the Middle East, bringing science-driven, athlete-approved formulations to one of the world’s most dynamic fitness markets.