‘Not far enough’ – US parents and teens on Meta’s new limits for young users

A landmark $18 billion settlement between Meta Platforms and 48 U.S. states, the District of Columbia, and three U.S. territories has ended a high-profile lawsuit over the tech giant’s impact on child mental health — but many American parents who have watched their children navigate social media’s harms say the new restrictions fall far short of fixing the systemic problem.

The lawsuit, first launched in 2023 by 29 states, accused Meta of intentionally engineering its platforms — which include Facebook, Instagram, and WhatsApp — to trigger addiction in young users, misleading the public about well-documented youth safety risks, and violating federal privacy regulations governing the collection of children’s personal data. The settlement was announced mid-trial this week, just as Meta CEO Mark Zuckerberg was preparing to take the stand; the agreement does not require Meta to admit any wrongdoing.

As part of the settlement, Meta has outlined a slate of new restrictions for teenage users: a default 2-hour daily time limit on platform use, hiding public like counts on all posts, disabling automatic video playback, muting push notifications during standard school hours, and banning the use of extreme, body-altering beauty filters. The company is also updating its age-verification protocols and parental control tools, and has agreed to bring on an independent auditor to confirm the measures are properly implemented and maintained long-term. Meta has additionally structured the deal to withhold $5 billion of its settlement payout, releasing those funds only if competing platforms including YouTube and TikTok adopt similar youth protection rules, and has pledged to cut the default daily time limit to one hour if other major platforms match its restrictions.

But for parents across the U.S. who have directly experienced social media’s harms to their children, the changes feel like too little, too late. Elizabeth Cardner, a Houston mother of two teen daughters, calls the new rules a welcome step that signals growing public awareness of social media’s dangers, but doubts they will deliver meaningful long-term change. “It will save a few arguments at home, but it doesn’t go far enough,” Cardner told the BBC. Her 14-year-old daughter Paige, who supports the like-count hiding and filter ban, agrees that benefits will likely be temporary. With artificial intelligence advancing rapidly, Paige notes, users will quickly find new workarounds to create unregulated altered content. “People will find new ways to have fake filters, and correct certain parts of their videos or pictures,” she explained. “So I think it’ll help until people use other resources to try and find new ways to do that.” For Cardner, the situation is a no-win bind: banning her girls from social media entirely would only leave them socially excluded by their peers, but keeping them on the platforms means exposing them to documented harms. “Damned if you do, damned if you don’t,” she said. “I don’t think there’s any winning on it.”

Andria Rose, a Boston-area mother of two teens, echoes that frustration, describing herself as feeling defenseless against platforms that draw children in despite parental efforts. “No matter how much I protect my kids, Facebook, Instagram – they’re coming in and literally, like, taking them out of their rooms,” she said. While she calls Meta’s new restrictions “fantastic,” she argues they do not address the core issue of platform addiction. “They’re trying to limit the drug, but they’re not controlling the drug,” Rose said. She points to her own addiction to social media, which disrupts her nightly sleep, as evidence of how much more vulnerable children are to the platforms’ design. For Rose, Meta’s $18 billion settlement is a negligible drop in the bucket compared to the profits the company has earned from young users, particularly during the pandemic when screen time surged nationwide. She calls the payout “like throwing a couple of dollar bills at a problem.”

Long Island mother Joanie Story, who has four sons, criticizes Meta’s decision to tie further restrictions and full settlement payment to competing platforms’ action, calling the move “petty.” “That’s like saying: ‘You know, we have the ability to fix what is broken, but we’re only gonna fix it halfway,’” she said. Story knows firsthand the damage unregulated social media can cause: two of her sons were accidentally exposed to explicit content on a non-Meta platform years ago, and one has required ongoing therapy for four years as a result. “It’s almost like being abused,” she said. Even so, she acknowledges that Meta’s new rules are “good controls” that represent a small step forward.

Some parent advocates argue that meaningful change cannot come from tech company regulations alone, and requires collective action from families. Mark SooHoo, a Chicago suburban father of three and an advocate with the organization Wait Until 8th, which encourages parents to pledge to delay giving children smartphones until they finish eighth grade (around age 13 or 14), says social media and smartphones are inextricably linked, and both pose unique risks to young people. SooHoo notes that most parents cave to peer pressure to give their children smartphones early to avoid social exclusion, but his group’s message is intentional: “We do want them to be left out. We want them to be left out of all the negative impacts of social media.” Rather than relying on social media companies to implement change, SooHoo says more parents should join the pledge to prioritize youth safety. “A communal problem requires a communal solution,” he argued.

Multiple peer-reviewed studies have confirmed that unregulated social media use carries significant mental health risks for children and adolescents, and a 2025 BBC investigation found that underage users are routinely exposed to harmful content including bullying, suicide glorification, and violent material on major platforms. As Meta begins rolling out its new restrictions, parents across the country remain in a holding pattern, waiting to see if the changes will deliver on their promised protections — while many remain convinced that much more work is needed to address youth social media harm.