One of China’s leading automotive groups is bringing its new energy vehicle brands to the forefront of grassroots soccer development in southern China. On Tuesday, GAC Hyptech and Aion, the core new energy vehicle (NEV) divisions of Guangzhou-based GAC Group, formalized a sponsorship deal with the organizing committee of the Guangdong City Football Super League, elevating the two NEV brands to the status of official strategic partners for the upcoming regional tournament.
The tournament, which will bring together amateur soccer teams from 21 cities across Guangdong Province, is set to kick off this Saturday at Guangzhou’s iconic Yuexiushan Stadium. Per the terms of the agreement, GAC Hyptech and Aion will deliver full-spectrum support to every competing squad throughout the duration of the competition, covering everything from logistics to on-ground operational assistance for matches held across the province.
Zhang Xiong, president of the GAC Hyptech and Aion business unit, highlighted the shared values driving the collaboration. “Working hand in hand with the tournament organizing committee, our core goal is to stand behind every team that has come to compete,” Zhang noted, emphasizing the brand’s commitment to nurturing grassroots sport in the region.
For veterans of Guangdong’s soccer community, the partnership marks a meaningful turning point for amateur soccer development. Chen Yuliang, a retired legendary Guangdong soccer player, pointed out that growing corporate participation has unlocked new potential for the tournament’s long-term growth and long-term sustainability. When more local enterprises choose to invest in amateur soccer competitions, Chen explained, it delivers a transformative boost to the overall growth of the sport at the community level across the province.