Arsenal Football Club has announced the termination of its eight-year sponsorship agreement with Visit Rwanda, set to conclude at the end of the 2025-26 season. The partnership, which began in 2018 and reportedly valued at over £10 million ($13.3 million) annually, has faced increasing scrutiny due to escalating violence in the eastern Democratic Republic of Congo (DRC), a region bordering Rwanda. Despite a recent framework for peace signed between Rwandan-backed M23 rebels and the Congolese government, the sponsorship has drawn criticism from humanitarian groups and activists. Campaigners, including the group Gunners for Peace, have protested outside Emirates Stadium, urging the club to sever ties with Visit Rwanda, citing the humanitarian crisis in the DRC. Arsenal stated that the partnership had achieved its original goals of promoting conservation, sustainable tourism, and Rwanda’s ambition to become a sporting hub in Africa. However, the club emphasized its commitment to aligning sponsorships with its core values. Meanwhile, other clubs like Paris St-Germain and Atletico Madrid continue their associations with Visit Rwanda, sparking debates about the ethical implications of such deals in the world of sports.