Two of Australia’s most widely used consumer service brands have deepened their collaborative ties, opening a new pathway for regular customers to turn daily spending into future travel. Qantas and Uber have announced an expansion of their long-running loyalty partnership, allowing Australians to accumulate Qantas Frequent Flyer points through routine takeaway orders and everyday ride-hailing trips, a shift that moves beyond the pair’s original airport-exclusive rewards arrangement.
Under the updated terms of the deal, Uber One subscribers who link their Qantas Frequent Flyer accounts can now earn points on two new categories of Uber services for the first time. For eligible Uber Eats restaurant delivery orders that meet a $20 minimum spend, members earn one Qantas Point for every $2 spent. For rides booked through Uber’s premium tiers – Comfort, Comfort Electric, and Black – members earn one Qantas Point per $1 spent.
The expansion taps into a massive existing market for on-demand delivery in Australia. Since Uber Eats launched its domestic operations in 2016, Australian users have placed more than one billion orders on the platform, with millions of orders completed across the country every week. This scale makes everyday food delivery a fertile new ground for driving frequent flyer point accumulation for Qantas members.
Notably, the original benefits of the partnership remain in place for all Qantas Frequent Flyer members, regardless of whether they hold an Uber One subscription. All members still qualify for up to one Qantas Point per $1 spent on eligible rides to and from Australian airports, the core offering of the original partnership that launched years prior.
Andrew Glance, chief executive of Qantas Loyalty, noted that Uber has long been a go-to service for Qantas members traveling to and from airports. “With millions of Uber Eats orders made across Australia every week, we are now rewarding members for everything from midweek dinners to their daily commute,” Glance explained. “By bringing the Uber Eats ecosystem into the fold, we’re also helping our members reach their next reward even faster.”
Ed Kitchen, managing director of Uber Eats Australia and New Zealand, framed the expansion as a major milestone in the two companies’ ongoing relationship. “Expanding our partnership with Qantas Frequent Flyer to include Uber Eats is an exciting step forward for our Uber One members,” Kitchen said. “Whether it’s getting across town or enjoying a meal at home, Australians rely on Uber for everyday moments, and now Uber One members can be rewarded for more of them. By bringing rides and delivery together, we’re creating a more connected experience that helps members earn Qantas Points across more of their interactions with Uber.”
Industry observers note the deal is a win-win for both companies: it increases customer retention for Uber One subscriptions, while giving Qantas more touchpoints to keep its frequent Flyer program engaged with everyday consumer spending, boosting the program’s relevance for users who may not travel frequently.