Trump Media & Technology Group, the parent company of former U.S. President Donald Trump’s social media platform Truth Social, has announced plans to launch a premium paid service set to go live on August 1. The new offering will provide Wall Street financial institutions with low-latency, real-time access to posts from the platform’s most high-impact and influential accounts, filling a long-unmet gap for market participants who rely on timely social media content to inform trading decisions.
For years, market-moving statements shared on Truth Social — particularly posts from Donald Trump himself, which have repeatedly triggered sudden volatility across global equity, currency and commodity markets, especially when touching on trade policy and tariff announcements — have forced trading firms to rely on manual monitoring of the platform. Even a delay of a few seconds in accessing critical updates can result in millions of dollars in lost trading opportunities for large financial institutions, a cost that the new paid feed is designed to eliminate. Unlike the manual tracking process currently used by banks and trading houses, the new service will push real-time updates from key accounts directly to paying subscribers, operating 24 hours a day, seven days a week to cover global trading sessions around the clock.
Kevin McGurn, interim chief executive of Trump Media, framed the new offering as a pathway to consistent recurring revenue for the currently unprofitable company. “Markets already move on Truth Social posts,” McGurn noted, emphasizing that the official data feed will lock in steady profit streams for the firm long-term. The announcement also called out an ongoing problem for the company: a number of financial firms have been scraping Truth Social user data without authorization for months, reaping the benefits of the platform’s content without compensating the company. McGurn warned that Trump Media will imminently block these unauthorized data access methods, pushing non-compliant firms to purchase a subscription to the official feed instead.
While the sale of user data and real-time post feeds is a standard practice across major established social media networks, this new venture draws unique attention to the overlapping intersection between Donald Trump’s private business interests and his public profile as a leading U.S. political figure. As of the announcement, the company has not confirmed whether former President Trump’s own posts will be included in the premium paid feed, leaving market participants waiting for further clarification on the service’s core offering.