In the industrial city of Gelsenkirchen, Germany, matchdays bring local life to a standstill. Every road, tram and sidewalk leads to the 62,000-seat Veltins-Arena, where crowds clad in the club’s iconic blue and white flood in to cheer on their beloved FC Schalke 04. This unbreakable bond between the club and its community has been tested more than ever over the past six years, a period marked by two promotions, two relegations, near-insolvency and constant upheaval – but it has only grown stronger through every crisis.
The chaos of recent years traces back to a pattern of reckless financial decision-making. Years of overspending to chase instant success, combined with missed opportunities to qualify for lucrative European competitions and the financial shock of the Covid-19 pandemic, left Schalke drowning in massive debt. When the club dropped to the second-tier Bundesliga 2 for the first time in 21 years, even the worst-case scenario of total insolvency felt like a real possibility. Through it all, one thing remained certain: the fans never wavered.
That fierce loyalty is more than just casual support – it is woven into the identity of Gelsenkirchen’s working-class community. “It’s a kind of religious feeling that people have towards Schalke,” explained Professor Frank Eckardt, who grew up in the city’s Schalke-Nord neighborhood. “It feels like people think, ‘OK, we don’t have anything else, but we have Schalke. It’s our club.’ If you go to graveyards, for example, you will find that people have Schalke on their graves in one way or the other. So it is really something deep. You can take everything from us, but you will never take Schalke from us. That’s what they really believe.”
Even after the 2021 relegation, the club bounced back to the Bundesliga at the first attempt in 2022, giving fans hope that their struggles were over. That joy proved short-lived: a dismal campaign sent Schalke back to the second tier just 12 months later, where they would spend the next three seasons stagnating. A 10th-place finish was followed by an even grimmer 14th-place result in 2024, leaving the club just two spots above the drop to the third division.
German football analyst Mark Lovell argues that Schalke’s repeated struggles were largely self-inflicted, brought on by the weight of unmet expectations and years of living beyond their means. “They were expected to basically walk the league every season despite having huge financial problems,” Lovell noted. “There’s sympathy for Schalke, but they’ve been their own worst enemies by chasing success and extending themselves too far. When you do suffer relegation something has to give, and they haven’t been able to buy their way out. They had to live more to their needs, get rid of their best players, and then sort of start again with a real skeleton type operation.”
That rebuild began in earnest after the 14th-place finish in 2024, when the club turned to a new, unproven leadership team to turn their fortunes around. Tasked with engineering a promotion push was head coach Miron Muslić, a little-known Austrian manager who had just suffered relegation to England’s third tier with Plymouth Argyle. Few gave him a chance to succeed, but he quickly defied every expectation.
“He is the face of the Schalke promotion. He is the hero because his way of coaching is so powerful. He gave the people the belief back,” explained Robin Haack, a Schalke correspondent for local outlet WAV. “Nobody knew him before. Some Austrian who was relegated to the third league in England – he must be bad. But he proved all the haters wrong in an incredible way. Fans love him like I’ve never experienced a coach has been loved before.”
Muslić built his side around a high-pressing, hard-working style of play that perfectly aligns with Gelsenkirchen’s blue-collar identity, turning a group of underrated and discarded players into a cohesive promotion-winning unit. Working quietly behind the scenes alongside Muslić was newly appointed sporting director Frank Baumann, a former Germany international and ex-Werder Bremen sporting director who joined the club in June 2025.
Andreas Ernst, another WAV reporter covering Schalke, described the task Baumann walked into: “He had the whole club, but it lay on the ground. They said do whatever you want to do. But with no money. We have a bad team. But come here – a very great club. Frank Baumann did everything out of nothing.”
Lovell echoed that praise, noting that Baumann brought the steady, intelligent leadership Schalke had lacked for years: “At Schalke right now there’s some very intelligent football people behind the scenes. Frank Baumann’s a real top football man, and just a decent person, which Schalke didn’t have.”
Baumann’s most high-profile and impactful signing was experienced veteran striker Edin Džeko, who joined Schalke in January 2025 after a difficult spell at Italy’s Fiorentina. Now 40 years old, Džeko has already proven his worth, netting eight goals in his first 13 appearances for the club, including two strikes in this season’s DFB Pokal cup win.
For Muslić, Džeko is far more than just a goalscorer – he is an idol and a role model that has lifted the entire squad. “I grew up in Austria, but I’m from Bosnia. And Edin Dzeko for us is Gary Lineker. He’s our Johan Cruyff. He’s our Franz Beckenbauer. He’s just an idol,” Muslić told the BBC’s Euro Leagues podcast. “He’s 40 years old, and he’s still able to perform. That means he was super professional the last 25 years. That’s why he’s a role model and that’s why he will also have his impact and he will leave also his fingerprints in this upcoming Bundesliga season.”
Schalke defender Christian Fuchs added that Džeko’s biggest contribution has been building a stable, accountable club culture, a vital foundation for long-term success. “Where it’s a player like this… there’s so much respect towards him from his team-mates. It’s so important to build a club culture, to hold players accountable, to keep them all in check,” Fuchs explained. “Even if it’s a small piece in the bigger puzzle, there is so much value that you need to give to that. Dzeko plays an important part in growing stability in the club.”
While Džeko is a seasoned star rebuilding his legacy at Schalke, the club has also become a fresh start for players who had fallen on hard times. That is perfectly embodied by former Liverpool goalkeeper Loris Karius, who had repeatedly questioned whether to retire from football after years of struggle. At Schalke, Karius has earned a starting spot and emerged as a symbol of the club’s new resilient mindset.
“He is the face of this new Schalke, the face of this new resilience, this new mindset,” Muslić said. “After tough years behind him, he found a new home. He found new trust – like so many other players from Schalke who had some rough moments in their careers. They found a safe heaven. And then it was just about, let’s do this together and let’s start from scratch and let’s do it in our way.”
Schalke’s 2025-26 Bundesliga campaign got off to a tough start with a 3-0 defeat away to Augsburg, but even in defeat, the loyalty of the fanbase shone through: 6,000 visiting supporters stayed behind after the final whistle to cheer on the new squad. This weekend, the club will host reigning champions Bayern Munich for their first home game of the season, where a packed Veltins-Arena will create a typically raucous atmosphere.
Unlike past seasons, where fans and the club expected an immediate push for European football or even the title, expectations are far more grounded this time around. Most supporters are simply hoping the club can avoid relegation and secure a long-term foothold back in Germany’s top flight. It is a far cry from the glory days of the past, but it is a mindset that fits this new, rebuilt Schalke.
“We know the glory of the past. But we know also the present and the future,” Muslić said. “We are very humble but ambitious. Right now it’s all about playing another year in the Bundesliga.”
As Fuchs put it, Schalke 04 belongs in the Bundesliga – and after years of chaos, the whole city is ready to prove they are back to stay.