Social media firms must better enforce Australia under-16 ban, watchdog says

Australia’s eSafety Commissioner has issued a stern warning to the world’s largest social media corporations, declaring their efforts to exclude underage users from their platforms as fundamentally insufficient. Despite landmark legislation enacted in December that formally prohibits children under 16 from accessing ten major platforms, regulatory monitoring reveals persistent systemic failures in age verification protocols.

The comprehensive report from Australia’s internet regulator identifies significant compliance shortcomings across Facebook, Instagram, Snapchat, TikTok, and YouTube. These deficiencies include permitting pre-registered underage users to retrospectively claim they are over 16, allowing repeated attempts to bypass age verification systems, implementing insufficient barriers against new underage account creation, and failing to provide effective reporting mechanisms for parents and guardians.

Commissioner Julie Inman Grant emphasized that while platforms have taken preliminary measures, their current approaches fall short of reasonable compliance with Australian law. The regulator, having completed its monitoring phase, will now transition to active enforcement and evidence gathering. This shift requires demonstrating that platforms have neglected to implement appropriate systemic protections rather than merely proving that underage access persists.

Initial data indicates substantial account restrictions, with 4.7 million accounts limited or removed within the first month of implementation. However, anecdotal evidence from Sydney schools suggests widespread circumvention, with students reporting minimal disruption to their social media access through either inadequate age prompts or successful workarounds.

The policy enjoys strong parental support, providing families with governmental backing in navigating digital access conversations with children. Yet critics including technology experts and child welfare advocates argue for educational approaches over outright bans, while highlighting concerns about enforceability and potential exclusion of vulnerable communities including rural youth, disabled teenagers, and LGBTQ+ individuals who often rely on digital spaces for community connection.

Commissioner Inman Grant characterized the reform as challenging two decades of established industry practices, acknowledging that while generational change requires time, current technological capabilities allow for immediate compliance. She noted the crucial partnership with parents in this cultural shift, while recognizing that powerful industry interests continue to resist such fundamental operational changes.