‘Rubbish’: Health Minister Mark Butler lashes ABC Gina Rinehart skit

A violent, graphic satirical segment targeting Australian mining magnate Gina Rinehart, aired on the Australian Broadcasting Corporation’s (ABC) *Race Around The World* series three weeks ago, has erupted into a major public and legal controversy, drawing sharp condemnation from senior members of Prime Minister Anthony Albanese’s government. The four-minute segment closed with an incendiary voiceover that explicitly described a graphic act of violence against Rinehart, framing it as an action for a coming political revolution. The violent language has triggered widespread public outrage, official rebuke from cabinet ministers, and formal legal action from Rinehart’s company, Hancock Prospecting.

Senior government figures have publicly denounced the skit as inappropriate for broadcast, even for a public media outlet funded by Australian taxpayers. Health Minister Mark Butler, one of the most senior ministers in the Albanese cabinet, publicly described the material as “rubbish” and “pretty revolting” in comments to media on Sunday. Though Butler acknowledged he had not viewed the full segment personally, he said he had reviewed widespread public reporting of the violent closing passage, which he said had no place on any Australian television network—whether public, commercial, or subscription.

“Regardless of who it’s about, this sort of violent content should never be broadcast to the public,” Butler said, noting that while ABC’s decision to refer the segment to its independent internal Ombudsman for investigation was appropriate, the existence of such content on public airwaves remained unacceptable. Communications Minister Anika Wells had previously condemned the segment as “unacceptable” earlier in the week, joining Butler in criticising ABC for allowing the content to air.

The segment’s creator, Kate McGuinness, a contestant on the *Race Around The World* series, issued a public apology via the ABC last Thursday. McGuinness emphasised that she never intended to incite real violence against Rinehart, framing the graphic language as over-the-top satirical commentary that was never meant to be interpreted literally. “Unfortunately, jokes do not land with everyone. Its purpose was never to be taken literally. I apologise to anyone I’ve offended,” she said in her apology statement.

ABC’s initial response drew further anger from Rinehart and her company: the public broadcaster initially defended the segment, claiming it met editorial standards and was editorially justifiable for its satirical context. It refused to remove the content from its digital platforms or issue a public apology for more than a week after Hancock Prospecting first made formal requests to the ABC board for these actions. Last week, after growing public pressure, ABC reversed its initial stance and agreed to refer the full matter to its internal Ombudsman for an independent review.

That shift was not enough to avoid legal action. Last Friday, Hancock Prospecting issued formal legal letters to ABC leadership, including ABC Chair Kim Williams AM, Deputy Chair Lisa Caffery, and Managing Director Hugh Marks, outlining a series of alleged criminal and civil law breaches stemming from the original broadcast and the broadcaster’s decision to keep the material online. A company statement noted that a full week after Hancock Prospecting first submitted formal demands to the ABC board, senior leadership had failed to issue a substantive public or private response, nor had they taken steps to remove the harmful content from ABC platforms despite widespread public condemnation. The statement also highlighted the serious safety risks that continued publication of the violent threats poses to Rinehart personally.