分类: sports

  • ‘No-one knows it’s on’ – NBA Finals feed US World Cup apathy

    ‘No-one knows it’s on’ – NBA Finals feed US World Cup apathy

    As the 2026 FIFA Men’s World Cup prepares for its first matches on US soil, the global tournament faces a major uphill battle to capture mainstream public attention across the country — overshadowed by a historic NBA Finals run that has gripped major American cities and facing long-standing cultural gaps where other domestic sports reign supreme.

    Across the United States, the immediate conversation is dominated not by international football, but by the New York Knicks’ stunning, record-breaking comeback against the San Antonio Spurs that has left the franchise one win away from its first NBA championship since 1973. Wild street celebrations erupted across Manhattan after the game, with fans climbing onto cars to cheer the historic victory, while even in beachside Santa Monica, bar crowds roared for the basketball result rather than any World Cup build-up. For many New Yorkers, the NBA Finals have completely crowded out any space for World Cup excitement. “To be honest I haven’t really kept up with anything about the World Cup. I don’t care about anything other than the Knicks,” one Knicks fan told BBC Sport, echoing a widespread sentiment that even local organizers acknowledge.

    This is only the second time the United States has hosted the men’s World Cup, 32 years after the 1994 tournament that reshaped American soccer culture, spurring growing popularity and paving the way for the creation of Major League Soccer. Three decades on, traces of the 2026 tournament are visible in major host cities: subway trains wrapped in US national team colors in New York, a giant Lionel Messi billboard in Times Square, street banners promoting the tournament outside Los Angeles International Airport, and a massive Messi mural in downtown LA. International fans have begun arriving, with supporters of Morocco, Brazil, Scotland and other nations spotted wearing team gear across host hubs.

    Yet for casual sports fans and even many locals, the tournament has flown entirely under the radar. A Los Angeles taxi driver recently expressed complete surprise when told the World Cup was days away, asking “There’s a World Cup happening? Who’s playing?” Even visiting Scotland fans, who have traveled to Boston for their nation’s first World Cup appearance in 28 years, reported that most Americans they’ve interacted with have no idea the tournament is underway. “I had a Scotland top. She didn’t even know the World Cup is on,” one fan told reporters.

    A recent national poll underscores this apathy: half of all surveyed Americans say they do not care about the tournament. Soccer has grown in popularity over the past 30 years, particularly among younger generations, but it still has not displaced the hold that basketball, American football and baseball have on mainstream US sports culture.

    Compounding the challenge of low awareness is the issue of prohibitively high ticket prices, which have priced out many families and casual fans even among committed soccer supporters. Ahead of the US men’s national team’s opening match against Paraguay on Saturday, unsold tickets remained available, with the cheapest entry point sitting at $1,120 — a cost many households refuse to absorb. “We have two girls in club soccer so we are very much fans,” said Chris, a Los Angeles local, who explained he and his family would be watching the tournament from home rather than attending in person. “If it was more affordable for families we would definitely go and check it out,” added another local father Brennan, echoing that sentiment.

    Host city organizers are optimistic, however, that excitement will build as the tournament progresses. “I think we have had a slow build that is leading to a frothy frenzy,” said Larry Freedman, co-chairman of the Los Angeles World Cup Host Committee. “It has been such a long time coming and with so many other sports and activities in LA people have been thinking about what they will do tomorrow, not two or three years out. But now we are on the eve of it kicking off people are getting very, very excited. We have a very diverse community here and people from all over the world who will have teams participating in this tournament.”

    Among younger Americans who never experienced the 1994 tournament, there are signs of growing enthusiasm. Many younger fans have organized watch parties, and are leaning into national pride to draw less interested friends into following Team USA. “I think it has surpassed baseball in popularity here, but I don’t think it will get as big as American football or basketball. People will get into it,” said one young LA fan. Even casual first-time viewers expressed excitement at getting to experience the global tournament on home soil: “I’ve never actually watched the World Cup but I will watch it this year. I think it will be exciting because it is here in LA now and LA is where it is at. It will be something different,” said Isaiah, a visitor from Sacramento County.

    Organizers have also experimented with new outreach tactics to attract casual audiences, including featuring US international Malik Tillman on the cover of a major fashion magazine in an unconventional spread designed to boost exposure beyond traditional soccer circles. “Ultimately it’s about exposure. I’m always up for expressing ourselves in different ways,” said US center-back Mark McKenzie of the campaign.

    Interest has ticked upward as the US opener approaches: 30,000 fans registered interest for just 5,000 available spots at a recent open US training session. How far the US team advances in the tournament will also play a key role in growing support: a deep run could mirror the 1994 tournament’s lasting impact, accelerating soccer’s growth in the US for decades to come.

  • Shakira and protests as World Cup kicks off in Mexico

    Shakira and protests as World Cup kicks off in Mexico

    As the 2026 FIFA World Cup kicked off its opening match Thursday in Mexico City, the day unfolded as a study of stark contrasts: a raucous, celebratory opening ceremony inside the iconic Estadio Azteca was overshadowed by violent clashes between protesters and security forces, and dangerous overcrowding at the city’s central official fan zone.

    A venue steeped in World Cup history, Estadio Azteca – recently renovated to modernize its century-old infrastructure – earned its place as the tournament’s curtain-raiser host, having hosted the sport’s biggest final in both 1970 and 1986. Thursday’s opening matchup between co-host nation Mexico and South Africa was preceded by a star-studded performance that had the 80,000-person crowd on their feet.

    Colombian pop icon Shakira, a longstanding fixture of World Cup opening ceremonies stretching back decades, shared the stage with Nigerian afrobeats superstar Burna Boy to deliver the tournament’s official anthem “Dai Dai”. Dancers swirled around a towering inflatable replica of the World Cup trophy while bursts of fireworks lit up the sky above the pitch, building energy to a fever pitch ahead of kickoff. For fans inside the stadium, the atmosphere delivered exactly the festive experience they had traveled for.

    “It’s already a party in Mexico,” 40-year-old supporter Ingrid Orozco told Agence France-Presse. Nineteen-year-old Gustavo Ramirez echoed the excitement, saying simply: “It’s amazing.” That celebration only grew after the final whistle, as Mexico secured a dominant 2-0 victory over South Africa, which finished the match down to nine players after two red cards.

    But just miles from the stadium’s celebrations, chaos erupted across the capital. At the Zocalo plaza official fan zone, thousands of fans converged to watch the match on a giant screen, only to face dangerous crushes at entry points. Metal barriers, installed days earlier to block protesting teacher groups from accessing the area, created bottlenecks that turned entry into a disorganized scramble.

    “Stop pushing and shoving, there are children here, you’re like animals!” one city official yelled through a megaphone while attempting to manage the crowd. Some frustrated fans threw water bottles and shouted insults at police, even as they chanted in support of the Mexican national team. After an hour of waiting to enter, many fans gave up entirely. “It took us an hour to get in, it was chaos, and getting out was even worse,” 49-year-old Victor Gomez told AFP, who left the venue with his partner before kickoff. “Inside, you can’t even walk, and you can’t see anything; we could only get access to the very last little screen over here.” Local officials quickly announced the fan zone had reached full capacity on social media and urged arriving fans to seek out alternate viewing locations. Originally scheduled to attend the Zocalo fan zone, Mexican President Claudia Sheinbaum instead watched the match at a local sports center amid ongoing unrest.

    The protests that prompted the security barriers began days earlier, when a group of teachers demanding higher wage increases organized demonstrations near high-profile World Cup locations. On Thursday, they were joined by relatives of missing Mexican citizens and student activist groups, who gathered outside Estadio Azteca ahead of the match. As kickoff approached, a subset of protesters pushed through perimeter barriers, leading to physical clashes with uniformed officers. Small groups of young demonstrators smashed car windows with baseball bats, prompting police to deploy tear gas and mounted units to disperse the crowd, which scattered across surrounding neighborhoods.

  • Hwang In-beom sparks South Korea’s 2-1 comeback win over the Czech Republic at the World Cup

    Hwang In-beom sparks South Korea’s 2-1 comeback win over the Czech Republic at the World Cup

    GUADALAJARA, Mexico — In a second Group A fixture of the 2026 FIFA World Cup held on Thursday night at Guadalajara Stadium, South Korea pulled off a gritty 2-1 comeback victory over the Czech Republic, anchored by a standout performance from Feyenoord midfielder Hwang In-beom, who notched one goal and set up the match-winning strike.

    Both sides struggled to find rhythm through a sleepy first 45 minutes, drawing boos from the crowd as they headed to the locker room for halftime. The deadlock finally broke in the 59th minute, when Czech captain Ladislav Krejci nodded a header into the net off a long throw-in launched into the penalty area, putting the Central European side ahead.

    South Korea responded eight minutes later, with Hwang producing a clever piece of skill to fake out two Czech defenders, create space, and slot home the equalizer. The Feyenoord playmaker continued his impact in the 80th minute, whipping a pinpoint cross from the right flank that forward Oh Hyeon-gyu converted to put the Asian side ahead for good.

    The match had hundreds of empty seats scattered across the 45,664-capacity venue, with an official attendance announced at 44,985 that included FIFA President Gianni Infantino in attendance. After the final whistle, the South Korean squad traveled to the stands behind one of the goals to celebrate with their traveling supporters, posing for a commemorative photo with the fan group.

    Star forward Son Heung-min, making his fourth consecutive World Cup appearance, entered the match just one goal away from becoming South Korea’s all-time leading World Cup goalscorer and the highest-scoring Asian player in tournament history. The 33-year-old Los Angeles FC winger, formerly of Tottenham Hotspur, entered Thursday’s contest with three career World Cup goals across three prior editions, but could not add to his tally: he sent a first-half attempt wide of the post and saw a close-range second-half shot stopped by the Czech goalkeeper.

    The Czechs thought they had reclaimed the lead in the 77th minute off another set piece, but Tomas Soucek’s header was ruled out for offside. The 38th-ranked Czech Republic, making their first World Cup appearance since 2006, outmatched in possession by 25th-ranked South Korea, which carved out the majority of clear scoring chances throughout the match but failed to convert in the opening half.

    Following the match, South Korean head coach Hong Myung-bo emphasized the character his side showed to fight back from a one-goal deficit. “It was our first game and a very difficult one,” Hong said. “The win itself makes me happy, but what’s even more positive is that our boys won by not giving up. I knew that we were more than capable of winning, so at 1-1, I told the boys to keep playing the way we’ve been playing.”

    This result marks a historic milestone for South Korea: it is their first opening World Cup match win since a 2010 victory over Greece in South Africa, and their third consecutive win against a European opponent at the tournament, following upsets over Germany in 2018 and Portugal in 2022. The side is making its 11th consecutive World Cup appearance — 12th overall — more than any other Asian nation. Their best tournament finish remains a fourth-place finish when they co-hosted the 2002 World Cup alongside Japan; they have not advanced past the Round of 16 in every edition since that run.

    Czech manager Miroslav Koubek acknowledged the result after the match, admitting that the stronger side won on the night, while noting that small errors derailed his team’s bid for a positive result. “We played very well, it could have been a draw and we could have won as well,” Koubek said.

    In the other Group A match held on Thursday, co-host Mexico kicked off its World Cup campaign with a 2-0 win over South Africa in Mexico City.

  • ‘We’re not’: Benji Marshall slams door shut on the Wests Tigers signing Israel Folau

    ‘We’re not’: Benji Marshall slams door shut on the Wests Tigers signing Israel Folau

    Just days after unsubstantiated reports linked 37-year-old veteran cross-code athlete Israel Folau to a potential National Rugby League (NRL) comeback with the Wests Tigers, head coach Benji Marshall has categorically ruled out any move to bring Folau to the club. The blunt rejection comes as Marshall prioritizes pulling his side out of a low point following a humiliating 68-0 defeat to premiership favorites Penrith last weekend.

    Folau, who last played an NRL match back in 2010, has built a nomadic career across multiple football codes since leaving the competition, with stints in Australian Rules Football, international rugby union, and most recently a season with the Super League’s Catalans Dragons. Marshall and Folau actually shared the field once before, lining up together for the NRL All Stars exhibition side in 2010, but that connection has not sparked any interest in a signing from the current Tigers head coach.

    Speaking to reporters on Friday, Marshall shut down all speculation immediately: “No, we’re not signing him. I don’t talk about recruitment publicly, but that’s the furthest thing from my mind right now. I’ve seen there have been a lot of reports out there, but I need to get my team back on track. I need to focus on what’s important right now, and that’s us getting the performance we need this weekend, so I’m not even going to go down that path.”

    Marshall’s full attention is fixed on damage control after the Tigers’ lopsided loss to Penrith, a defeat he described as being fueled by embarrassing “schoolboy errors” that left the entire squad ashamed of their on-field performance. Rather than brushing the defeat under the rug, Marshall said the club has worked through a full review of the match to encourage individual and collective accountability. “It was really important for us to go through that process so we didn’t just flush it under the carpet and pretend it never happened. And although it was tough, I think the value we’ll get out of that will hold us in good stead,” he explained.

    Despite the demoralizing loss, Marshall pushed back against outside narratives that the Tigers’ entire season is a write-off, noting that the club holds a 6-6 win-loss record halfway through the campaign. “It’s not all doom and gloom as it feels like it is externally,” Marshall said. His top priority right now is lifting the team’s mentality ahead of their upcoming clash against the Titans on Sunday, which will mark the club’s final match at the historic Leichhardt Oval before the venue closes for a major multi-year renovation that will keep the Tigers away through 2027.

    The Tigers will enter the match shorthanded, already missing key starting players Api Koroisau and Adam Doueihi. Much of the external criticism for the club’s recent uneven form has fallen on five-eighth Jarome Luai, who has come under intense scrutiny since announcing he will leave the Tigers to join the PNG Chiefs in 2028. Marshall defended Luai, rejecting the suggestion that his upcoming departure has become a disruptive distraction and pushing back on attempts to pin the team’s poor results solely on Luai.

    “I said this at the time (when he signed the deal) that it’ll become a distraction if you let it. If you don’t find the results, then they’ll find the excuses to make that a distraction. And we haven’t had the results, so people are always going to point to that, but it’s deeper than that,” Marshall said. “You don’t like making excuses, but we have a lot of our key players out, and what we haven’t done is adapt enough in those games to defend better. You can talk all you want about Jarome’s decision to go to PNG, but there are 16 other players or 18 other players in the squad that need to do their job as well.”

  • Colombia starts its World Cup preparations in Guadalajara ahead its 2 matches in Mexico

    Colombia starts its World Cup preparations in Guadalajara ahead its 2 matches in Mexico

    In the lead-up to their highly anticipated Group K World Cup fixtures, Colombia’s national men’s football team has officially launched the final phase of their competitive preparations on Mexican soil, following a multi-phase training schedule spanning two countries.

    The squad touched down in the western Mexican city of Guadalajara on Wednesday, and wasted no time getting to work: their first on-site training session took place Thursday, with the session opened to allow members of the local press and Guadalajara football fans to observe the team’s first workout in their new base camp.

    Currently ranked 14th in the official FIFA global rankings, Colombia built up their fitness and tactical coordination in stages ahead of this final camp. The team began preliminary preparations at training facilities within their home nation, before moving to a second training block in California, United States, to acclimate to different playing conditions before traveling south to Mexico.

    Colombia’s three Group K matches will take place across three different North American venues. Their opening group stage fixture is scheduled for next Wednesday in Mexico’s capital, Mexico City, where they will face off against Uzbekistan. They will return to Guadalajara for their second group match against Congo on June 23, before wrapping up group play against Portugal on June 27 in Miami, Florida.

    Organizers and the Colombian coaching staff have already flagged a key environmental challenge the team will face in their first two matches: the high altitude of both Guadalajara and Mexico City, which can impact player endurance and breathing over the course of 90 minutes of competitive play.

    For Colombia, this World Cup marks a chance to return to the global football stage after a disappointing cycle four years ago. The South American nation posted its best-ever World Cup result in 2014, hosted by neighboring Brazil, when the squad advanced all the way to the tournament quarterfinals before being eliminated. Four years later in Russia, the team exited the competition in the round of 16, and failed to qualify for the 2022 World Cup held in Qatar, leaving them hungry to prove their skill on the global stage once again.

  • Japan captain Wataru Endo is out of the World Cup and retires from international duty

    Japan captain Wataru Endo is out of the World Cup and retires from international duty

    Just three days before Japan’s opening Group F match against the Netherlands at the 2026 FIFA World Cup, the Asian side has been rocked by two major pieces of unwelcome news: veteran captain Wataru Endo has been forced to pull out of the tournament due to a lingering foot injury, and the 33-year-old Liverpool midfielder has announced his immediate retirement from international football.

    Endo, who first underwent corrective surgery on his left foot back in February, first confirmed his double announcement via a post on his official X (formerly Twitter) account written in Japanese. At the time of the announcement, the Japanese national squad was continuing their pre-tournament training camp in Nashville, Tennessee, as they make final preparations for their clash with the Dutch.

    In his statement, Endo emphasized that he had left no stone unturned in his efforts to recover fitness in time for the World Cup, leaving him with no regrets over his approach to rehabilitation. “Since getting injured and up till this point, I’ve done everything I could and I have no regret,” he wrote. Endo made his return to competitive action just over a month ago, coming off the bench in a pre-tournament warm-up friendly against Iceland in Tokyo on May 31, but was substituted at half time as his foot failed to cope with the physical demands of 90 minutes of play, with Japan ultimately claiming a 1-0 win in that fixture.

    Looking ahead, Endo said he will shift his focus to his club career with Liverpool, and will transition from team leader to passionate supporter of his national side. “With this campaign, I will be retiring from the national team. So from here on, I’ll be cheering for the Japan national team as one of the fans,” he added.

    Japan Football Association officials have already moved quickly to fill the gaps left by Endo’s exit. National team director Masakuni Yamamoto confirmed Thursday that Ko Itakura, the experienced Ajax defender, will take over as the new captain of the Samurai Blue for the duration of the World Cup. To round out the squad, Borussia Monchengladbach forward Shuto Machino has been called up as Endo’s replacement, completing the 26-man roster ahead of their opening fixture.

  • Watch: Fans celebrate Mexico’s win in World Cup opening match

    Watch: Fans celebrate Mexico’s win in World Cup opening match

    The 2010 FIFA World Cup kicked off on a high note for host nation Mexico, as El Tri secured a convincing 2-0 victory against South Africa in their opening group-stage match, sparking chaotic, joyous celebrations across the country. Moments after the final whistle blew, thousands of passionate Mexican supporters poured out of bars, living rooms and public viewing venues onto city streets across the nation, waving the iconic green, white and red national flag, blowing horns, singing traditional chants and embracing one another in shared excitement. The opening win marks a strong starting point for Mexico’s World Cup campaign, giving the team and its fanbase a massive boost of momentum heading into their next group-stage matchup. For host nation supporters, the opening victory turned a already historic tournament moment into an unforgettable nationwide celebration, with social media and public spaces flooded with messages of excitement and pride in the team’s performance.

  • AFL 2026: St Kilda coach says injury returns too unpredictable to provide weekly update

    AFL 2026: St Kilda coach says injury returns too unpredictable to provide weekly update

    AFL head coach Ross Lyon of St Kilda has openly criticized the league’s mandatory injury reporting policy, arguing that the rigid framework of the rule fails to account for the unpredictable nature of athlete rehabilitation, particularly in the case of star forward Max King’s extended recovery from repeated injuries.

    King, the 25-year-old key Saints attacker, has not featured in a senior match since round 17 of the 2024 season, having battled a cascade of knee and soft-tissue setbacks over the past two campaigns. In a bid to accelerate his recovery, the forward recently relocated his rehabilitation program to the Gold Coast, with the club’s official injury list currently pegging his return to action as 1 to 2 weeks away.

    Under current AFL rules, all 18 clubs are required to publish updated injury statuses for sidelined players every Tuesday. But Lyon pushed back against this mandate during a recent press conference, when he faced yet another round of media questions about King’s timeline. The veteran coach argued that injury recovery is never a clear-cut, predictable process that fits neatly into the league’s structured reporting requirement.

    Speaking on the policy, Lyon noted: “To be honest, I don’t dive into it. Ideally clubs don’t have to do it – it’s sort of mandated. If you think rehab is an exact science and club websites are exactly accurate, then we’re all living in a fool’s paradise. Even our own rehabilitation experts can’t tell us an exact return date.” He went on to explain that comebacks are built on incremental progress, where a single misstep during high-speed running drills can push a player’s return back by a full week. “You either hit milestones and keep progressing, or you miss them. It’s not as rigid as everyone likes to think it is,” he said. “If you’re using that list as an access point to keep clubs accountable, I think you’ve got it wrong.”

    Lyon also moved to dispel any speculation surrounding King’s interstate rehabilitation stint, stressing that there was “nothing sinister” about the arrangement. He framed the move as a much-needed change of scenery to escape the constant media scrutiny surrounding King’s recovery, describing the environment in Melbourne as “the circus.” “It’s just an internal process, part of his rehab, a change of environment,” Lyon explained. “His brother is up there, so he gets some family connection and nourishment, get him away from all the noise to freshen him up. I’ve spoken to him, he feels good, he’s putting in the work – there’s nothing suspicious going on. He’s going to play a lot of great footy for the Saints, it’s just a matter of time.”

    Beyond the injury debate, the press conference also touched on St Kilda’s upcoming fixture this Sunday, which is scheduled to clash directly with the Socceroos’ opening World Cup match against Türkiye. When asked if the club had contacted the AFL to request a reschedule of the clash with GWS, Lyon gave a characteristically blunt response. “Yeah, we’re 9am at Surry Hills. The AFL system mate, we’re here, we’re standing up, our fans will be there. It’s irrelevant, thank you,” he said, closing out the press conference.

  • The World Cup is coming to Central America’s doorstep. The billions won’t

    The World Cup is coming to Central America’s doorstep. The billions won’t

    As the 2026 FIFA World Cup, the largest men’s edition in the tournament’s 92-year history, prepares to kick off its tournament cycle with co-hosts Mexico, the United States, and Canada, a stark geographic irony plays out just to the south. Central America, a region where football is not just a pastime but a cultural thread woven into every corner of daily life – where children chase worn balls across dust-strewn neighborhood pitches and a single national team victory can freeze entire cities in celebration – will once again be relegated to the sidelines. Only one nation from the region, Panama, has qualified for the 2026 tournament, and more significantly, not a single match will be played on Central American soil. Economists and sports policy analysts agree this exclusion is unlikely to change any time soon, and the barrier has nothing to do with the quality of the region’s football and everything to do with FIFA’s costly hosting model.

    The economics of modern World Cup hosting have priced out most small, developing nations, and Central America is no exception. As FIFA’s flagship event has grown into a multibillion-dollar commercial enterprise, the upfront costs of staging the tournament have surged far beyond the fiscal capacity of countries in the region, where poverty rates reach as high as 50% in some nations. Central America not only lacks the extensive network of modern stadiums, intercity transport links, and hospitality infrastructure FIFA mandates, but it also cannot cover the billions in upfront investment the governing body requires of all host nations.

    Sports economists point to FIFA’s hosting structure as the core barrier. Unlike major event organizers that contribute to host infrastructure, FIFA covers none of the construction or upgrade costs required to meet its strict standards, even as it pulls in billions in revenue from broadcasting rights, corporate sponsorships, and commercial partnerships. FIFA’s binding Host City Agreements place 100% of the financial risk on local hosts, requiring cities to cover all expenses related to hosting and waive all rights to liability claims against the governing body. In return, FIFA only provides minimal compensation: nominal stadium rental fees and prize money distributed to participating national teams, which does nothing to offset the cost of building new roads, expanding airports, or upgrading broader public infrastructure. Per city, infrastructure, security, and logistical costs alone range from $100 million to $200 million.

    FIFA’s strict venue requirements only compound the challenge. The governing body mandates a minimum of 14 stadiums with seating capacities of at least 40,000, paired with thousands of quality hotel rooms, dedicated training facilities, and logistics networks capable of handling hundreds of thousands of international visitors. In all of Central America, just one venue – Costa Rica’s national stadium – comes close to meeting these standards, and it alone cannot support the scale of the modern World Cup. Beyond infrastructure, regional political and economic fragmentation adds another layer of difficulty: while Costa Rica and Panama have higher average incomes than their neighbors, coordinated cross-national hosting bids face significant political and financial coordination hurdles. For any individual nation, the price tag is also politically unpalatable: as democratic states, large-scale infrastructure spending for a World Cup requires broad public support, which is hard to secure when social spending on healthcare, education, and poverty reduction is already stretched thin.

    Even if Central American nations could scrape together the required funding, economists widely warn that hosting a World Cup makes little financial sense for developing countries, pointing to a long track record of poor returns on investment. The 2022 Qatar World Cup, the most expensive in history, cost an estimated $220 billion in infrastructure spending, while the International Monetary Fund calculated total economic returns from tourism and related revenue at just $2.3 billion to $4.1 billion – a fraction of the upfront cost. Brazil’s 2014 World Cup offers another cautionary tale: the tournament cost $15 billion, including $3.6 billion for 12 new or renovated stadiums. Tourist revenue from 4 million visitors covered only a tiny share of the total cost, and Moody’s projected the total economic stimulus over a full decade would amount to just $11.1 billion, equal to a 0.4% increase in national GDP. Many of Brazil’s large new stadiums became white elephants after the tournament, with 50,000-seat venues handed to low-tier fourth-division clubs that draw an average of just 1,500 fans per match, leaving local governments stuck with ongoing maintenance costs.

    While some analysts argue large global tournaments deliver intangible benefits – such as increased social cohesion, new trade connections, and global visibility for host nations – those gains are rarely enough to offset the massive financial burden. “There is at least some evidence, although I think it’s pretty weak, that big events like the World Cup bring people together in a way that later causes business leaders to come together, allowing for future trade negotiations and other things,” explained Victor Matheson, a renowned sports economist at Massachusetts’s College of the Holy Cross, in an interview with Middle East Eye. “If you have a South African World Cup and Costa Rica is in it, you see at least some increase in bilateral trade between South Africa and Costa Rica that you don’t see with otherwise similar countries like Honduras or Nicaragua. But that doesn’t make it right.”

    The 2026 tournament’s expansion to 48 teams, up from 32 in previous editions, has only raised the stakes and raised questions about whether the World Cup can still claim to be a truly global event. The expanded format requires more stadiums, more training facilities, and more logistical capacity than any prior tournament, locking in access to hosting for only the world’s largest and wealthiest nations. While the 2010 World Cup in South Africa was widely celebrated as a milestone for bringing the tournament to Africa for the first time, it also left a relatively poor nation carrying massive debt while FIFA collected billions in revenue. Even in Brazil, one of the world’s most football-mad countries, widespread public protests erupted against the tournament, as public funds were diverted from healthcare and public transit to build luxury stadiums, pushing up transit fares for working-class residents.

    This gap between FIFA’s public rhetoric and its commercial business model has drawn widespread criticism from analysts. FIFA’s official motto is “Football Unites the World”, and its slogan “For the Game. For the World” positions the organization as a force for global development, aligned with United Nations Sustainable Development Goals focused on reducing inequality and driving inclusive growth. But under its current hosting rules, the costs of even hosting a handful of matches are out of reach for most of the world’s developing nations.

    “Fifa will do what is best for Fifa, and that is unlikely to involve giving hosting duties to small, developing countries,” said Dennis Coates, a sports economist at the University of Maryland. “Fifa probably does not put much weight on greater international visibility, national pride, optimism, etc, for potential host countries, nor do I think they should since those are all impossible to measure.”

    FIFA is projected to generate $11 billion in total revenue from the 2026 World Cup across its current four-year cycle. In comparison, each national member federation receives just $5 million over the same period, while FIFA’s financial reserves have surged from $1.5 billion in 2014 to nearly $4 billion in 2022.

    “Fifa positions football as a global public good, but its business practices are not in line with that sentiment,” said Nikolas R Webster, clinical assistant professor of sport management at University of Michigan.

    Critics argue that FIFA’s structure extracts billions from the global popularity of football while investing almost nothing to help lower-income nations build the infrastructure required to host the sport’s biggest event. Andrew Zimbalist, an economist at Smith College and one of the world’s leading experts on the economics of mega sporting events, went even further in his assessment. “Hosting the World Cup is not a development opportunity, it is a development retardant, especially in countries that don’t have stadiums and infrastructure that meet Fifa’s requirements,” Zimbalist said. “The US, Mexico and Canadian hosts will all be hurt from hosting.”

    For Central American football fans, who live and breathe the sport just meters from the 2026’s host borders, that means decades more of watching the world’s biggest tournament from the outside looking in.

  • Cheering for the ‘home team’ during the World Cup gets complicated for Canadians

    Cheering for the ‘home team’ during the World Cup gets complicated for Canadians

    As Toronto prepares to welcome the 2026 FIFA World Cup’s opening group stage match between Canada and Bosnia and Herzegovina, the country’s long-celebrated multicultural identity has emerged as the defining narrative of the tournament for Canadian fans, turning a high-stakes athletic clash into a celebration of shared belonging across diverse communities.

    For many residents with roots in both competing nations, the match poses a gentle, joyful dilemma that perfectly encapsulates Canada’s dual-heritage culture. Nikola Vukelic, a Toronto-based lifelong football fan who has lived in Canada since 1999 after growing up supporting Bosnian domestic clubs, says he still cannot pick a side to cheer for. He described Bosnia’s stunning qualifying victory over four-time World Cup champions Italy as a “surreal” moment he never expected to witness, but decades of calling Canada home have left him equally invested in the host nation’s campaign. Vukelic’s solution? A mixed uniform: his Bosnia national team jersey paired with Canada football shorts, to be worn while hosting a watch party with friends close to BMO Stadium, the venue for Friday’s opening match. For him, the final score is irrelevant. “I’m going to have fun either way,” he said.

    Vukelic’s experience is far from unique. Canada’s most recent national census data shows more than 35% of the population – approximately 13 million people – identify with multiple ethnic and cultural origins, a demographic reality that has been on full display across host cities Toronto and Vancouver in the lead-up to the tournament. Across both cities, cross-cultural watch parties have popped up in unexpected, community-focused spaces: Turkish fans gathering to cheer on their team at an Australian-owned pub, Balkan supporters setting up screens outside a specialty food market, and football fans of all backgrounds meeting at an Iraqi-run hookah lounge.

    This culture of inclusive diversity has become a core selling point for Canadian soccer organizers, who have framed the tournament as a counterpoint to growing global division. Speaking at the 2026 FIFA World Congress held in Vancouver earlier this year, Canada Soccer President Peter Augruso emphasized that the country’s multiculturalism is more than a policy – it is a lived experience. “Here, the world doesn’t just visit,” he said. “The world lives, works, learns, and thrives together.”

    That ethos is clearly visible in the community-led celebrations being held across Greater Toronto. For Adis and Amir Mrakovic, Bosnian-Canadian brothers who own Mrakovic Fine Foods, a beloved Balkan specialty store in the Toronto suburb of Etobicoke, the opening match pairing their home country and their adopted nation is a once-in-a-lifetime moment. The pair arrived in Canada with their family in 1994, not long after their father launched the small business selling traditional smoked meats. Over nearly 30 years, the shop has grown into a community staple, famous across the city for its grilled ćevapi kebabs that serve the region’s large Balkan diaspora.

    Like most fans, the brothers never expected Bosnia to qualify for the 2026 tournament. The side had not reached the World Cup since 2014, and faced a grueling qualifying draw that included tough competitors Austria and Italy. When Bosnia knocked Italy out via penalty shootout on March 31 to secure their spot and set up the opening match against Canada, the result was a shock to the entire global football community. “It was a shock for everybody,” Amir said.

    Within days, the brothers planned a large public watch party outside their store, outfitting the space with a 26-foot big screen, a local DJ, and a full menu of grilled ćevapi for attendees. They expect hundreds of fans to attend, with some traveling more than 500 kilometers from Montreal to join the celebration. For the Mrakovics, the event is as much a celebration of their Canadian identity as it is their Bosnian roots. “We felt an obligation to bring people together,” Adis explained. When asked what final score they hope for, Amir laughed and summed up the mood of many dual-heritage fans: the best outcome is a tie.

    Even for Canadian fans of Italy, who saw their ancestral nation fall just short of qualification, the moment has become a celebration of multiple belonging. In Toronto’s Little Italy neighborhood, the 2026 World Cup qualifying loss left many Italian-Canadian fans heartbroken, as many had dreamed of watching Italy face Canada in the opening match. To honor that disappointment, Canada Soccer organized a promotional event at Cafe Diplomatico, a historic Italian restaurant that has served as a gathering spot for Canadian soccer fans for decades, inviting fans to swap their Italy jerseys for new Canada kits. When fans reached the front of the line, organizers surprised them with a message: they did not have to give up their Italy jerseys after all. They could keep both, an announcement that moved some long-time fans to tears. “It’s very rare to be in a country like ours where you’re allowed to have multiple homes in your hearts,” said Canada Soccer spokesperson Paulo Senra.

    The spirit of cross-cultural fan camaraderie extends across the country to Vancouver, the second Canadian host city that will welcome groups of fans from around the world for 13 total matches, including matchups between Australia and Turkey, New Zealand and Egypt, and Switzerland and Canada. Even when two rival nations face off, fans from both sides often gather to watch together: for the Australia-Turkey matchup, a local Turkish band is hosting a joint watch party at a Vancouver pub, where fans of both nations will cheer side by side. Ilyas Kayran, a member of the hosting band Istanbul the Band, says this inclusive dynamic is core to what it means to be Canadian. “This is Canadian identity,” he said.

    Even Canada’s national men’s team itself reflects the country’s multicultural makeup. The squad’s captain and star player, Alphonso Davies, was born in a refugee camp in Ghana before his family resettled in Edmonton, Alberta, where he developed his skills and launched his professional career. This year marks only the third time Canada has qualified for the FIFA World Cup, and the first time the team has competed on home soil as a co-host of the 2026 North American tournament. Though the team faces long odds to advance, the squad is aiming to become the first Canadian men’s side to reach the tournament’s knockout round.

    Of the three North American co-hosts, Canada holds the smallest hosting role for the 2026 tournament: while Mexico has three host cities and the United States is hosting 78 total matches, Canada only has two host cities – Toronto and Vancouver – each holding 13 matches. Despite the smaller footprint, the public cost of hosting remains steep: an independent estimate from Canada’s Parliamentary Budget Officer puts total taxpayer spending at just over C$1 billion, or roughly C$82 million per match.

    The tournament has also faced criticism over ticket pricing, with the cheapest in-person tickets for Canadian-hosted matches running into the hundreds of dollars. Many fans have complained that the pricing locks out local supporters in a country where cost of living in major cities like Toronto and Vancouver is already extremely high. As of the lead-up to the opening match, hundreds of tickets remain unsold in both cities, and demand for hotel and short-term vacation rental accommodation has been lower than pre-tournament projections.

    Despite these challenges, Canadian federal and provincial officials have framed hosting the 2026 World Cup as a transformative opportunity for the country. Adam van Koeverden, Canada’s FIFA Sherpa and Secretary of State for Sport, called it a “once-in-a-generation opportunity” to showcase the country to the world.

    For fans like Vukelic, who says he cannot afford the high price of an in-person ticket to the opening match, the challenges have done little to dim the excitement of the tournament. Even watching from home, he is soaking up the atmosphere and the energy the World Cup has brought to his city. “The only thing we have to be careful about is the traffic here,” he joked. “Other than that, Toronto is ready for this.”