Dubai has unveiled an ambitious new initiative, ‘Circle Dubai,’ aimed at significantly reducing daily waste generation across the emirate. Spearheaded by Dubai Municipality, the program targets a reduction from 2.2 kilograms of waste per person per day to 1.76 kilograms, marking a pivotal step toward sustainable waste management and the transition to a circular economy. This initiative comes in response to Dubai’s status as one of the world’s highest per-capita waste generators, producing approximately 13,000 tonnes of waste daily. Through ‘Circle Dubai,’ authorities aim to curb waste production, enhance recycling rates, and foster widespread community participation across various sectors. Key strategies include the installation of smart recycling bins in public and residential areas, along with the distribution of waste segregation containers to institutions. The initiative aligns with the Dubai Integrated Waste Management Strategy 2041 and the broader Dubai Urban Plan 2040, which envision a 100% diversion of solid waste from landfills by 2041. Eng. Mohammed Alrayees, Director of the Waste Strategy and Projects Department at Dubai Municipality, emphasized the program’s focus on transforming waste into a valuable resource. ‘Waste is no longer just waste — it’s a resource,’ he stated, highlighting the importance of proper waste segregation and community engagement. To drive participation, Dubai Municipality has introduced the Learning Material System (LIMS), enabling residents to become DM Ambassadors and promote door-to-door waste segregation. The initiative underscores Dubai’s commitment to sustainability, innovation, and global leadership in circular economy practices.