LONDON — Defying geopolitical tensions and domestic censorship laws, the LGBTQ+ television drama “Heated Rivalry” has emerged as an unexpected cultural force in Russia despite strict prohibitions on homosexual representation. The series, adapted from Rachel Reid’s 2019 novel, has transformed its previously unknown leads Hudson Williams and Connor Storrie into global icons within weeks of its December 2025 debut.
The narrative traces the clandestine decade-long romance between Canadian athlete Shane Hollander (Williams) and Russian hockey player Ilya Rozanov (Storrie), blending explicit intimacy with prolonged emotional tension. While officially banned under Russia’s anti-LGBTQ+ legislation, the show has achieved unprecedented popularity through unofficial channels, recording an 8.6 rating on Russian platform Kinopoisk—surpassing previous record-holders “Breaking Bad” and “Game of Thrones.”
Mikhail Zygar, a Russian journalist and author who grew up closeted in the Soviet era, identifies the series as transformative cultural resistance. “It shows that people can fall in love and it’s so beautiful,” Zygar noted. “The popularity definitely may change perceptions from the broader audience.”
This underground popularity emerges against a repressive backdrop: Russia’s Supreme Court recently designated the “international LGBT movement” as extremist, potentially imprisoning supporters for six years. Gender-affirming care and document changes are prohibited, while streaming services routinely censor LGBTQ+ content—from excising transgender characters in “Twin Peaks” to redubbing dialogues in “The Sopranos.”
Paradoxically, while Russian authorities raid publishing houses for LGBTQ+ materials, Western markets report surging demand. Circana analyst Brenna Conner reported over 100% growth in LGBTQ+ romance unit sales during early 2026, with “Heated Rivalry” driving much of this expansion.
Zygar interprets the show’s unauthorized popularity as moral resistance: “They’re trying to remain resistant to Putin’s regime’s attempt to brainwash them. They are not ready to agree with official anti-LGBT mantras.” Despite the show’s fictional happy ending, Zygar acknowledges现实 remains bleak for Russia’s LGBTQ+ community, with many seeing emigration as their only option amid the ongoing Ukraine conflict and intensified domestic repression.









