‘It’s rough out here’: Americans struggle with rising inflation

Across the United States, decades-high persistent inflation has upended the financial plans and daily lives of ordinary working people, forcing widespread cutbacks, multiple jobs, and abandoned long-term goals as costs surge across nearly every sector of the economy.

Official government data released Wednesday confirmed that inflation remained hotter than economists predicted in September. Over the 12-month period ending in September, overall consumer prices climbed 3.7%, a jump from the 3.4% annual increase recorded in August. Energy costs have emerged as one of the most impactful drivers of the ongoing cost-of-living crisis, with record-high diesel prices and steadily rising gasoline costs passing extra expenses directly to everyday consumers.

For Kathryn Vaughn, a 46-year-old art teacher at a rural elementary school in West Tennessee, balancing the household budget now requires working three separate jobs just to support her four-person family. When the final school bell rings each day, Vaughn leaves the classroom to start a second position as a program facilitator for at-risk youth, which also allows her five-year-old son to attend on-site, cutting down on expensive after-school childcare costs. Even with two steady roles, she still takes on a rotating stream of side gigs to cover bills: she has worked as a hand model for a local jewelry retailer, writes obituaries for deceased community members, resells unwanted household items and clothing on peer-to-peer swap platforms like Facebook, ThredUp, and Poshmark, and sells any personal belongings that have gone unused for more than a short period.

Despite this nonstop schedule of work, Vaughn says her income still falls short of covering rising expenses. She was shocked when she was forced to pay a $130 bill for basic school supplies when her son returned to class this fall. With grocery costs continuing to skyrocket, she even calculated that buying school lunch for her son each day is cheaper than packing a homemade lunch, a small compromise that cuts down on monthly food costs. The family has also had to scrap a planned trip to Florida to visit Vaughn’s parents, as the cost of gasoline for the drive has become unmanageable.

“I have done some incredibly unhinged things to survive,” Vaughn said. “It’s rough out here. The cost of everything is insane. Gas to get to work, my insurance costs have gone up, feeding two children and a husband. It’s a lot.”

Vaughn’s financial strain is shared by millions of Americans across the country. For Punal Bhavsar, a 39-year-old California resident, the dream of homeownership has been pushed out of reach by rising interest rates and soaring everyday costs. Bhavsar had planned to save enough to purchase his first home by 2026, assuming that interest rates would fall in the coming years. Now, he says that timeline looks completely unrealistic, as climbing prices for basic goods have eaten into his ability to save for a down payment.

The biggest burden on Bhavsar’s monthly budget is gasoline: he drives a vehicle that requires premium fuel, which now costs nearly $6 per gallon in his home region of California. When the country heads to the polls for upcoming national midterm elections, Bhavsar says he will be a single-issue voter, focused entirely on bringing down energy costs. “For me, it’s just like gas prices have got to be under control,” he said, describing the overall economic outlook as deeply bleak.

Caitlin Green, a Utah resident who moved to the state seven years ago, has seen everyday grocery costs quadruple in just a few years, forcing her family to change long-held eating habits. Her mother once told her that ground beef was a reliable cheap, easy staple for tight budgets. When Green first started shopping for her own household, a pound of ground beef cost just $2; today, that same pound costs $8.

Green says ground beef, once an accessible everyday meal, has essentially become a luxury item that requires careful budgeting before purchase. She and her husband now opt for cheaper alternatives like ground turkey or ground chicken, when they can afford them. Their monthly grocery bill has doubled from $200 to $400 in just a few years of rising inflation. “I understand inflation is a thing, but I just feel like in my lifetime, I’ve never seen inflation hit so quickly and so drastically,” Green said.

National polling data backs up the widespread sense of economic unease across the U.S. The Gallup Economic Confidence Index, which measures public attitudes toward current economic conditions and future expectations on a scale from -100 to +100, hit -40 in September, indicating deep pessimism. A summer survey conducted by The Guardian found that a staggering 95% of respondents believe the U.S. is currently facing an affordability crisis, leaving millions of households to find creative, often difficult, ways to cope with relentless price increases.