The MAGA movement aligned with former President Donald Trump has significantly escalated its rhetorical attacks against progressive white women in recent weeks, employing increasingly vitriolic language to characterize this demographic. This offensive follows the death of 37-year-old Renee Good, who was killed during protests against Trump’s immigration policies in Minnesota, an event that triggered a wave of harsh commentary from conservative voices.
Right-wing commentators have developed derogatory terminology targeting these women, with radio host Erick Erickson introducing the acronym ‘AWFUL’ (Affluent White Female Urban Liberal). Vincent Oshana, a conservative comedian, asserted on social media platform X that ‘White liberal women are a cancer on the nation,’ claiming they engage in social causes due to boredom rather than conviction. Columnist David Marcus similarly dismissed women activists protesting immigration policies as ‘organized gangs of wine moms.’
This targeted criticism occurs within a broader conservative campaign that challenges modern feminist ideals while promoting traditional masculinity. Some far-right elements, particularly Christian nationalists, have advocated for reconsidering women’s societal roles, with firebrand pastor Dale Partridge controversially declaring the 19th Amendment granting women suffrage ‘a moral and political tragedy for America.’
According to Professor Juliet Williams, a gender studies expert at UCLA, these statements reflect a patriarchal worldview that necessitates male superiority. The Trump administration has concurrently emphasized masculine imagery, exemplified by Pentagon official Pete Hegseth’s frequent exercise videos and Health Secretary Robert F. Kennedy Jr.’s comments praising Trump’s testosterone levels.
Despite Trump maintaining majority support among white women overall in the 2016, 2020, and 2024 elections, polling data reveals a growing generational divide. Younger white women increasingly identify as progressive, while their male counterparts show stronger conservative leanings—a demographic dynamic that contributed significantly to Trump’s recent electoral success.
The movement’s aesthetic dimensions have also emerged, with prominent Trump-affiliated women often presenting a specific appearance characterized by stylish attire, elaborate hairstyles, and cosmetic enhancements. Katie Miller, podcast host and wife of senior adviser Stephen Miller, explicitly claimed ‘Conservative women are just hotter than Liberal women,’ linking physical appearance to political ideology and reproductive choices. This perspective coincides with several high-profile pregnancies within Trump’s circle, including the Millers’ fourth child and Vice President JD Vance’s growing family.