In a landmark announcement on November 18, 2025, the UAE and South Korea unveiled plans to establish ‘K-City,’ a comprehensive hub dedicated to Korean culture, cuisine, and business in the UAE. This initiative, born from a high-level meeting between the two nations’ presidents, aims to solidify the UAE’s position as the Middle Eastern epicenter for Korean cultural exchange. The project builds on the success of the recent K-content expo in Dubai, which saw significant participation from both government and private sectors. The UAE has long been a hotspot for Korean culture, with the Hallyu wave captivating the younger generation. K-pop concerts, K-drama events, and Korean restaurants consistently draw large crowds, while K-beauty products have become staples in the local market. ‘K-City’ will further enhance these cultural ties by fostering active people-to-people exchanges. This ambitious project is expected to deepen bilateral relations and create exciting opportunities for Korean culture enthusiasts in the Emirates.