As China’s automotive sector rapidly advances toward electrification and intelligent innovation, Beijing Hyundai, a joint venture of Hyundai Motor Group, is seizing new opportunities by enhancing its in-car audio experience. The automaker has integrated Dolby Atmos technology into its vehicles, delivering immersive spatial sound through six built-in speakers. Additionally, an optional Bose external amplifier system with eight speakers is available for audiophiles seeking superior sound quality. This upgrade will debut in the Elexio SUV, Hyundai’s first fully electric model designed exclusively for the Chinese market. Ickkyun Oh, head of Hyundai Motor Co’s China business division, emphasized the company’s commitment to innovation, stating, ‘As the in-car entertainment ecosystem evolves rapidly in China, we are proud to introduce the Dolby Atmos experience in a Hyundai model. We look forward to expanding this to more models and customers globally.’ The move aligns with the surging demand for intelligent connected vehicles, which is transforming automotive entertainment. According to Fortune Business Insights, the global automotive infotainment market is projected to grow from $35.78 billion in 2025 to $58.18 billion by 2032, reflecting a compound annual growth rate of 7.2%. Hyundai’s strategic focus on premium audio underscores its efforts to stay competitive in China’s dynamic automotive landscape.