A groundbreaking bonded direct purchase store has recently opened in the comprehensive bonded zone of Xiong’an New Area, Hebei province, offering consumers an innovative shopping experience. This store features a wide array of bonded imported items, allowing customers to enjoy offline trials, place online orders, and receive direct deliveries from nearby bonded warehouses. According to a report by Hebei Daily, one shopper was pleasantly surprised to find a branded skincare product priced at just 588 yuan, significantly cheaper than online alternatives. The affordability is attributed to the 1210 model, which exempts tariffs and provides a 30 percent discount on value-added and consumption taxes, as explained by the Hebei Provincial Department of Commerce. The 1210 model, also known as the bonded warehouse model, enables e-commerce companies to ship international products in bulk to comprehensive bonded zones for storage. This approach allows shoppers to sample items like cosmetics and snacks from Japan, Europe, and South Korea before making online purchases, thereby reducing the risks associated with blind cross-border shopping. The introduction of this model underscores the rapid growth of cross-border e-commerce in Xiong’an, which has achieved full operational modes and attracted major projects, significantly enhancing the consumer experience, according to local authorities.