Joel Holsinger, an investment manager and partner at Ares Management Corp., has launched Promote Giving, a groundbreaking initiative aimed at encouraging investment managers to integrate charitable donations into their business models. This initiative stems from Holsinger’s transformative experience during a 2019 visit to Dharavi, India’s largest slum, where he witnessed the impact of a tuberculosis prevention program hindered by funding shortages. Inspired to bridge the gap between profit and purpose, Holsinger created the Pathfinder family of funds, which donates at least 5% of performance fees to charities. Since its inception, the initiative has raised over $10 billion in investments and pledged more than $40 million to charitable causes. Promote Giving, launched with participation from nine firms including Ares Management, Pantheon, and Pretium, represents $35 billion in assets and could generate up to $250 million in donations over the next decade. Unlike ESG or impact investing, Promote Giving focuses on maximizing financial returns while allocating a portion of management fees to charities after investors receive their promised returns. This model addresses the funding challenges faced by nonprofits, particularly in the wake of cuts to U.S. foreign aid and the dismantling of USAID. Kammerle Schneider of PATH and Sal Khan of Khan Academy have praised the initiative for its potential to provide stable, long-term funding for critical global health and education programs. Holsinger envisions Promote Growing into a movement akin to the Giving Pledge, encouraging industries to embed philanthropy into their core operations. Research from Chief Executives for Corporate Purpose supports this approach, showing that companies with purpose-driven missions achieve higher revenue growth and employee engagement. Holsinger believes that by channeling more capital to nonprofits, Promote Giving can help solve global challenges that lack not solutions but funding.