Uber has officially launched its controversial Women Preferences feature across the United States, enabling female drivers and passengers to request gender-matched connections through the ride-hailing platform. The nationwide rollout follows a successful pilot program that demonstrated increased comfort levels for women both as riders and drivers, according to company statements.
The feature represents Uber’s response to longstanding safety concerns expressed by its female users, who have consistently demanded greater control over their transportation experience. Through the app, women can now either pre-schedule trips with female drivers or adjust their preferences to prioritize gender-matched connections. The option extends to teen accounts where available, permitting parents to request women drivers for their children.
This strategic move unfolds against a backdrop of legal challenges in California, where drivers have initiated a class action lawsuit alleging discriminatory practices against male drivers. The plaintiffs contend that the feature creates an unequal playing field by potentially granting female drivers access to a broader passenger base. Uber has countered these allegations by filing a motion to move the case to private arbitration, citing contractual agreements signed by drivers during registration.
In legal documents, Uber defends its position by arguing that the feature aligns with public policy interests in enhancing safety rather than violating California’s Unruh Act, which prohibits business-related sex discrimination. The company maintains that approximately 20% of its US driver workforce consists of women, though demographic distribution varies significantly across metropolitan areas.
Notably, Uber isn’t alone in facing legal scrutiny over gender-based matching features. Competitor Lyft confronts similar litigation regarding its women and non-binary prioritization option introduced in 2024. These developments occur alongside a recent $8.5 million court judgment against Uber in a separate sexual assault case, where the company unsuccessfully argued that it shouldn’t be held liable for criminal acts committed by independent contractors using its platform.
The Women Preferences feature already operates in over 40 countries for drivers and seven nations for riders, including markets like Spain, Brazil, and Saudi Arabia. Uber’s San Francisco headquarters indicates plans to appeal recent court decisions while continuing to expand safety-focused features globally.









