BRUSSELS — The European Union has initiated formal proceedings against tech giant Google to ensure compliance with the Digital Markets Act (DMA), specifically targeting the company’s artificial intelligence services and data sharing practices. The executive arm of the 27-nation bloc announced on Tuesday the opening of specification proceedings to verify whether Google is providing rival AI companies and search engines with equitable access to Gemini AI services and essential data.
The European Commission’s action focuses on two primary concerns: whether Google is granting third-party AI developers “equally effective access to the same features” available through its proprietary services, and whether competing search engines are receiving fair and reasonable access to Google Search data, including eligibility for AI chatbot providers.
This regulatory move represents the EU’s latest effort to enforce its landmark digital competition rules, designed to prevent dominant tech platforms from leveraging their market position to disadvantage smaller competitors. The proceedings, which must conclude within six months, could result in draft measures imposed on Google’s operations.
Google’s Senior Competition Counsel Clare Kelly responded with concerns about the procedure, stating that Android’s open design already facilitates Search data licensing to competitors under DMA requirements. Kelly warned that additional rules “driven by competitor grievances rather than consumer interests” could potentially compromise user privacy, security, and technological innovation.
Teresa Ribera, Executive Vice President of the European Commission overseeing competition affairs, emphasized the EU’s commitment to ensuring that the current technological transformation benefits from “an open and fair playing field, not tilted in favor of the largest few.”
This development intensifies regulatory pressure on Google, which already faces ongoing antitrust scrutiny from EU authorities regarding potential unfair advantages gained through using online content for its AI models and services.









