A remote fuel station operator on Queensland’s pristine K’gari island (formerly Fraser Island) has publicly defended charging A$4.25 per liter for diesel following social media criticism, citing severe supply chain challenges and supplier costs.
The controversy emerged when 4WD influencer Matthew Baker, founder of The Explore Life with over 313,000 Instagram followers, highlighted Orchid Beach Trading Post and Driftwood Bar as having ‘the worst fuel price in Australia’ in a viral video. The post triggered widespread backlash against the small business.
In response, co-owner Nicky issued a detailed explanation on Facebook, emphasizing the economic realities facing independent fuel retailers in remote locations. The station operates completely off-grid using generator power and lacks large storage capacity for fuel reserves. Notably, the business no longer receives previously included free delivery services to their Rainbow shed location, with these additional costs being passed through pricing.
‘No one likes high prices, including me,’ Nicky stated. ‘I’ve done everything I can to keep my margin at a fair level, but we’re getting absolutely smashed by suppliers.’ She emphasized her commitment to maintaining essential services in a challenging operational environment rather than taking advantage of customers.
Following the explanation, Baker clarified that his post wasn’t intended to shame the business but rather to critique government policies affecting fuel prices. He encouraged support for remote small businesses facing logistical challenges, particularly during current fuel supply uncertainties.