Major Chinese brands drop Mbappé as backlash grows over Mao joke

A widespread public and corporate backlash has swept across Chinese digital platforms after unverified clips of star French footballer Kylian Mbappé making remarks referencing a purported “Chinese dictator” during a French talk show appearance circulated widely online. The clips, pulled from the program *The Bridge* and no longer available on its official YouTube channel, feature the Real Madrid forward describing his favorite personal meme as one that superimposes his face on an image resembling late Chinese founding leader Mao Zedong, noting he regularly shares the joke with his friends. Mbappé never explicitly names Mao in the circulating snippets, but screen captures and translated clips spread rapidly across Chinese social media after prominent football community platform Dongqiudi highlighted the content Monday night, labeling the remarks inappropriate and a direct affront to Chinese public sentiment. The controversy has drawn formal comment from China’s Foreign Ministry, where spokesperson Lin Jian stated that any words or actions that harm the feelings of the Chinese people will naturally face pushback from all segments of domestic society. Mbappé, who has long held massive popularity among Chinese football fans and built a lucrative portfolio of local commercial endorsements, has seen major domestic partners sever ties in response. Leading national dairy producer Mengniu and beverage giant Dongpeng both issued statements affirming zero tolerance for any conduct that offends national sentiment, without explicitly naming the viral interview clip as the trigger for their contract terminations. Additional repercussions have emerged in Chinese media, with state broadcaster CCTV reportedly suspending its broadcast of La Liga matches, and official CCTV news mobile apps removing all previously published content related to the striker. The public outcry has been amplified by thousands of user posts on platforms like Weibo, with many critics accusing the athlete of profiting extensively from the Chinese consumer market while displaying a lack of basic respect for the country’s core national figures. Context surrounding the viral meme trend adds layers of nuance to the controversy: Mbappé has been widely nicknamed “the dictator” in global football circles for his outsized influence over club and national team operational decisions, a moniker that spawned a flood of internet memes across French-speaking communities. His France national teammate Ousmane Dembélé even referenced the trend during the 2026 World Cup, jokingly calling him “Mobut” in a reference to former long-time DRC authoritarian ruler Mobutu Sese Seko. Months prior to the viral *The Bridge* interview, Mbappé addressed the trend in a September 2024 conversation with *France Football*, noting that while many of the memes are intended as lighthearted jokes, they sometimes expose a lack of political and historical awareness, as comparisons to figures responsible for mass suffering and deaths carry unacknowledged weight. As of press time, neither Mbappé nor the production team behind *The Bridge* have issued any formal statement addressing the circulating clips or the ongoing backlash in China. A small subset of Chinese social media users have also raised questions about the exact full context of the remarks, noting that the unavailability of the original full interview has left some details unconfirmed.