A limited-time promotional collaboration between a major Australian supermarket chain and global entertainment giant Disney has erupted into a nationwide collecting frenzy that has gripped communities across the country, and is now drawing to a close after a month of chaotic, passionate engagement from kids and adult collectors alike. The Woolworths and Big W Disney Ooshie promotion launched four weeks ago, awarding customers one small rubber collectible figurine for every $30 spent in store. The full set features 40 characters pulled from iconic Disney-owned franchises, including Star Wars, Marvel, and Toy Story, and as the promotion’s end date of August 25 approaches, the hunt for missing pieces has driven Australian families to extraordinary lengths to complete their sets.