After more than two decades of calling northern Tasmania home, Australian Football League (AFL) side Hawthorn FC is facing an uncertain future for its Tasmanian membership and local staff, after the governing body ordered the club to cede all of its Tasmanian match rights to the newly admitted Tasmania Devils expansion team ahead of the Devils’ 2028 debut.
For years, Hawthorn has hosted four annual home-and-away fixtures and one pre-season match in Launceston, building deep roots in the northern Tasmanian community and creating some of the club’s most iconic on-field memories – including Lance Franklin’s legendary 13-goal performance against North Melbourne in 2012. The club had argued to retain its Launceston matches after the Devils’ entry, noting the expansion side would base its operations out of southern Tasmania’s Hobart. But AFL confirmed in an official announcement Tuesday morning that the new franchise will receive exclusive rights to host matches across the entire state, ending Hawthorn’s long-standing Tasmanian partnership.
Hawthorn president Andy Gowers confirmed the club has already entered discussions with AFL to relocate the five displaced matches, with the club’s top priority being securing four extra home games at the Melbourne Cricket Ground (MCG), the league’s premier venue. Gowers also acknowledged the significant financial and community impact of the decision, noting that the Launceston games have long been a major contributor to the club’s bottom line. “I am not going to talk exact numbers (money lost), but what I will say is it is a significant factor in our bottom line and has been for a number of years. That’s part of our disappointment,” Gowers told reporters Tuesday.
The biggest immediate concern for the club is the future of its 8,000 local members and full-time Tasmanian-based staff, who have been core to Hawthorn’s presence in the region for decades. “That is clearly one of our major considerations. Members down there on the ground but also staff, we’ve got full-time staff who work there. We feel for them and we’ll be communicating with every member, all of our staff, all of the people down there who have supported us and got involved in the football program down there – we feel for them,” Gowers said. When asked whether AFL would assist displaced Launceston-based staff with re-employment in Tasmania, Gowers said he could not confirm any support arrangements at this time.
Hawthorn head coach Sam Mitchell echoed the club’s widespread disappointment, framing the decision as an unexpected loss of a second home for the club’s players and staff. “You know the people at the coffee shop, the hotels and go on the same sort of walks and around the same sort of people all the time. It feels like we’ve sort of been kicked out of a home and I understand, I guess, from the AFL’s perspective,” Mitchell said. “I mean it’s easy to group all of Tassie together, but we’ve spent the vast majority of our time in Launceston and we’ve loved our time there. We’re enormously disappointed we won’t get the opportunity to continue to be a part of that community.”
Despite the disappointment, Mitchell noted the club remains focused on its remaining 2024 season fixtures, with the team set to play its next scheduled Launceston match this Thursday night. “Having said that, we’ve still got seven games to go, so we’ll do our best to show how much they mean to us on Thursday night,” Mitchell added.