DISNEYLAND PARIS – Europe’s premier theme park has undergone a monumental transformation with Sunday’s grand opening of the ‘World of Frozen’ immersive land, marking the centerpiece of a €2 billion ($2.18 billion) expansion that reimagines the guest experience. The newly rebranded Walt Disney Studios Park now operates as Disney Adventure World, featuring the permanent kingdom of Arendelle from Disney’s acclaimed ‘Frozen’ franchise.
The enchanted Nordic-themed environment includes meticulously crafted wooden village architecture, the Frozen Ever After boat ride attraction, and interactive character experiences with Anna and Elsa. A technologically advanced robotic snowman engages visitors with responsive dialogue, creating dynamic interactions for younger guests.
Beyond the Frozen expansion, the comprehensive park redesign introduces a massive central lagoon, a new ‘Tangled’ attraction based on the Brothers Grimm’s Rapunzel, fifteen additional dining venues, and an innovative nighttime spectacular utilizing the world’s first integrated aquatic and aerial drone system. This redevelopment represents over 90% of the second park’s area being transformed since its original 2002 opening.
Disney executives emphasize the deliberate European connection in their creative strategy. ‘Frozen draws from European storytelling traditions,’ explained Michel den Dulk, Vice President and Creative Director at Walt Disney Imagineering. ‘Establishing a northern European wooden village within Disneyland Paris represents a natural cultural alignment.’
The resort’s evolution marks a significant turnaround from its 1992 debut as Euro Disney, which faced substantial criticism from French intellectuals who labeled it a ‘cultural Chernobyl.’ Today, the destination has welcomed 445 million visitors and sustains 70,000 employment opportunities.
This Paris investment constitutes part of Disney’s global $60 billion parks and experiences expansion strategy, which generated 57% of the company’s segment operating income in fiscal 2025. French President Emmanuel Macron, during a Friday visit, recognized the resort as ‘Europe’s leading tourist destination’ and highlighted the expansion’s creation of 1,000 direct jobs.