As the 70th Eurovision Song Contest grand final prepares to kick off in Vienna this Saturday, the family of the UK’s representative is overflowing with excitement and pride for the hometown musician set to take the global stage. Performing under the stage name Look Mum No Computer, experimental electronic artist Sam Battle – originally named Sam Bartle and raised in the small Cambridgeshire village of Yaxley near Peterborough – will go head-to-head with 24 other competing acts from across the continent in one of the world’s most watched live music events.
Battle’s older sister Jodie Bartle shared her overwhelming joy in an interview with BBC, saying she has long believed her brother was born for a massive break in the music industry. “Sam’s always been destined for something massive, and I’m so happy that he’s finally been given the opportunity for the world to see how unbelievably talented he is as an individual,” Bartle said. Even as the family celebrates his Eurovision selection, Bartle admitted that the opportunity to compete on the iconic contest stage came as a happy surprise.
What sets Battle apart from many other contemporary pop acts is his distinctive artistic niche: he hand-builds one-of-a-kind, unconventional electronic instruments that blend vintage tech with unexpected playful elements. Some of his most famous creations merge the deep, resonant tone of traditional organ pipes with dozens of retired Furby interactive toys and retro handheld Game Boy consoles, creating a signature sound that has earned him a dedicated global fanbase.
Battle’s journey to Eurovision began decades ago in his home county of Cambridgeshire, where he cut his teeth playing live gigs in the 2000s. Early in his career, he performed both as a solo artist and as a member of local bands Yellow Snow and Zibra, building a reputation for energetic, unpredictable sets that caught the attention of BBC Introducing, the network’s platform for emerging UK talent. That early recognition helped propel his career toward bigger opportunities, culminating in this year’s Eurovision selection.
In a remarkable twist, Battle takes the Vienna stage just five weeks after welcoming his first child, a son named Max. Bartle says the milestone makes the moment even more special for the whole family: “He’s got a five-week-old baby at the moment that in the future is going to be able to say ‘my dad’s done Eurovision’, which is absolutely epic.”
Speaking to BBC Radio Cambridgeshire presenter Dotty McLeod, Battle shared that his competing entry, the upbeat electro-pop anthem *Eins, Zwei, Drei*, came together in roughly 12 days of writing and refining. For the artist, the contest is as much about personal joy as it is about competition: “I am just going to try my hardest for the UK, for me and my mates and family,” he said.
Bartle echoed that sentiment, emphasizing that the family’s support does not depend on Battle’s final score. “All I want for him is to just enjoy it,” she said. “We’re proud of him no matter what, and he should be proud of himself as well. The song I think is good enough to get points, and just hopefully the world also agrees with that.”