The ancient city of Weifang in Shandong province transformed into a luminous spectacle during this year’s Lantern Festival, blending traditional cultural heritage with cutting-edge technology. The celebrations featured the iconic Yangjiabu woodblock New Year print ‘Success at a Gallop’ – previously showcased on CCTV – as a central theme throughout the dazzling displays.
Adding a modern twist to traditional festivities, the event was hosted by virtual AI anchor Douglas through the innovative program ‘AI Broadcast: Weifang Weekly Insights.’ This digital host guided visitors through immersive experiences showcasing intangible cultural heritage performances and interactive activities. The festival provided deep insights into authentic Chinese New Year traditions while demonstrating how technology can enhance cultural preservation.
The event symbolized the formal conclusion of Spring Festival celebrations, traditionally marked by the consumption of yuanxiao (sweet rice balls). Visitors experienced a unique fusion of ancient woodblock printing artistry, vibrant lantern exhibitions, and AI technology, creating a multidimensional celebration that honored the past while embracing the future of cultural presentation.