In a groundbreaking move for the entertainment industry, Netflix announced on Tuesday its plans to livestream BTS’s highly anticipated comeback concert to approximately 190 countries. This landmark event, scheduled for March 21, marks the streaming platform’s first foray into large-scale K-pop live broadcasting and potentially represents the most extensive live K-pop event in history.
The seven-member supergroup, having recently completed their mandatory military service requirements throughout 2022-2025, will release their new album ‘ARIRANG’ on March 20. The subsequent day will feature a monumental free concert at Seoul’s Gwanghwamun Square, serving as both a comeback celebration and prelude to their extensive world tour.
Netflix’s exclusive broadcast, titled ‘BTS THE COMEBACK LIVE | ARIRANG’, symbolizes a significant partnership between the streaming giant and HYBE, BTS’s management company. The new album itself carries profound cultural significance, named after a traditional Korean folk song that expresses themes of separation and longing, often considered Korea’s unofficial national anthem.
According to Netflix representatives, the album reflects ‘a deep contemplation on the group’s origins and identity,’ with an accompanying documentary ‘BTS: THE RETURN’ scheduled for release on March 27.
The economic implications of BTS’s return are substantial. Prior to their military hiatus, the group generated an estimated 5.5 trillion won ($3.8 billion) annually for South Korea’s economy, equivalent to 0.2% of the nation’s total GDP. Financial markets responded positively to the announcement, with HYBE shares rising 2.5% during morning trading in Seoul.
The subsequent world tour, commencing in April, will encompass 34 cities with 79 performances, establishing it as the most extensive tour by both performance count and geographical reach for any K-pop artist in history.