In a strategic maneuver to amplify the international footprint of Malayalam cinema, Panorama Studios has cemented a significant worldwide distribution alliance with Phars Film (PHF). This multi-picture agreement encompasses four prominent Malayalam productions, signaling a concerted effort to penetrate key global markets.
The collaboration will commence with the overseas theatrical rollout of ‘Anomie,’ featuring acclaimed actors Rehman and Bhavana, scheduled for release on February 6. This will be swiftly followed by the highly awaited global premiere of ‘Drishyam 3,’ the latest installment in the blockbuster thriller franchise starring Mohanlal, on April 2.
The comprehensive film slate further includes ‘Tikitaka,’ headlined by Asif Ali, and an upcoming Panorama Studios production (designated as Production No. 3) showcasing Kunchacko Boban and Lijomol Jose.
A cornerstone of this partnership is the international distribution of ‘Drishyam 3,’ leveraging the franchise’s substantial existing global brand recognition. Industry analysts anticipate this strategic move will substantially enhance the film’s international theatrical presence and maximize its box-office performance across diverse territories.
Under the terms of the agreement, Phars Film will assume exclusive responsibility for worldwide overseas distribution and exhibition, utilizing its extensive international cinema network to ensure optimal market penetration.
Both entities characterize this alliance as a long-term strategic initiative designed to establish a sustainable pipeline for distributing content-driven Indian cinema with demonstrated global appeal beyond traditional domestic markets.