Sharjah’s Wheat Festival returns with farm-fresh veggies, discounts up to 40%

The second annual Wheat Festival has commenced at Mleiha Wheat Farm in Sharjah, featuring a reimagined concept that expands educational and recreational offerings while providing substantial discounts of up to 40% on organic Ektifa products. Officially inaugurated by Dr. Eng Khalifa Musabeh Al Tunaiji, Chairman of the Department of Agriculture and Livestock and CEO of Sharjah Agricultural and Livestock Production Establishment, the event represents a significant initiative in promoting agricultural awareness.

This year’s festival emphasizes direct engagement with farming practices, enabling visitors to purchase freshly harvested organic vegetables directly from the production site. The comprehensive program includes live demonstrations, interactive workshops, and family-oriented activities designed to provide an immersive agricultural experience within a natural outdoor environment.

The event underscores the strategic importance of wheat cultivation as a fundamental component of food security initiatives while highlighting the crucial role of farmers in strengthening local food systems. The festival showcases cutting-edge organic farming technologies and methodologies that enhance both quality and efficiency in local agricultural production.

A notable addition to this year’s programming is the ‘Best Photograph’ competition, which invites participants to capture memorable moments throughout the festival. This initiative specifically aims to support and encourage university students and photography enthusiasts from across the community.

Beyond its educational and recreational value, the festival creates substantial investment opportunities for Emirati small and medium-sized enterprises, aligning with Sharjah’s broader vision for comprehensive sustainable development. The event serves as an integrated platform that celebrates regional agricultural output while providing vital marketing channels for local farmers and productive families.

The festival will remain open to visitors daily from 4:00 PM to 10:00 PM until February 8, offering attendees the additional benefit of exploring Mleiha’s picturesque landscape and prominent landmarks during the pleasant winter season.