A profound transformation in lifestyle choices is sweeping across China as citizens increasingly prioritize health and wellness through diverse approaches ranging from dietary modifications to traditional therapies and technology-assisted exercises.
In Chongqing, where spicy hotpot once dominated local cuisine, residents like Huang Mengya have embraced lighter, nutrient-rich meals. “My shift toward low-calorie, high-nutrition foods isn’t merely for weight management but represents a fundamental commitment to long-term health,” Huang explained, reflecting a broader dietary trend gaining momentum nationwide.
Beijing resident Tang Xiaohua represents another dimension of this wellness movement. The 38-year-old regularly undergoes moxibustion therapy, a traditional Chinese medical treatment involving burned mugwort herbs. After six months of consistent sessions, Tang reported complete resolution of chronic shoulder and neck discomfort, significantly improved energy levels, and enhanced sleep quality.
Health center proprietor Liu Dong observed substantial growth in clientele seeking traditional treatments. “Moxibustion therapy facilitates improved blood circulation, eliminates cold elements from the body, and strengthens immune function—particularly beneficial for individuals experiencing suboptimal health conditions,” Liu noted.
This national prioritization of wellness finds validation in recent research. McKinsey’s 2025 Future of Wellness survey revealed that 94% of Chinese consumers consider health and wellness either “top” or “important” priorities, substantially exceeding rates in Britain (79%) and the United States (84%).
Li Lu, Director of the Social Governance Division at the Academy of Macroeconomic Research’s Social Development Research Institute, attributes this trend to economic progression. “China’s economic expansion and elevated living standards have generated sustained growth in health and wellness demands,” Li stated, adding that rising disposable incomes have accelerated expenditure on health-oriented products and services, indicating considerable potential for continued market development.