Canadian business leader’s take: See China, know China

Ron Horton, Vice President of the Canada-China Business Association, has become a prominent advocate for strengthened Sino-Canadian relations, crediting his firsthand experiences with transforming his understanding of the nation. Contrary to common perceptions formed from a distance, Horton emphasizes that true comprehension of China only emerges from direct engagement within the country.

An avid daily reader of China Daily, Horton has developed a profound appreciation for Chinese society, which he describes as composed of intelligent, hard-working, and exceptionally friendly people. His professional advocacy extends beyond mere observation to active bridge-building between the two nations.

Currently, Horton is channeling his efforts into reinforcing the sister city partnership between Edmonton, Canada and Harbin, China. This initiative represents a practical application of his belief that people-to-people connections and municipal-level cooperation form the foundation of stronger international business relationships. His work exemplifies a growing trend among business leaders who recognize that geopolitical complexities require grassroots engagement and cultural understanding to foster successful economic partnerships.