In a significant technological advancement for religious tourism, almatar Group has entered into a strategic smart connectivity partnership with digital solutions provider Elm during the recent Hajj & Umrah Conference and Exhibition. This collaboration represents a major step toward digital transformation in pilgrimage services, focusing on enhanced technical integration between almatar’s operational systems and Saudi Arabia’s Nusuk and Masar platforms.
The agreement establishes advanced connectivity solutions designed to streamline the entire pilgrim journey—from initial travel planning through arrival in the Kingdom. The integrated systems will provide secure, scalable access to comprehensive travel and accommodation services, significantly improving operational efficiency and service reliability for the millions of Muslims who undertake Hajj and Umrah annually.
Faisal AlRajhi, CEO of almatar Group, emphasized the partnership’s importance in advancing digital solutions within the pilgrimage ecosystem. “This initiative marks a pivotal advancement in system readiness, enabling pilgrims to access travel, accommodation, and mobility services with unprecedented ease and confidence,” AlRajhi stated during the announcement.
The technological collaboration directly supports Saudi Vision 2030’s objectives of modernizing pilgrimage services through digital innovation. By implementing cutting-edge connectivity solutions, the partnership aims to accelerate administrative processes, enhance service quality across the sector, and deliver a more seamless and spiritually fulfilling experience for pilgrims worldwide.
This partnership between two leading Saudi technology firms demonstrates the Kingdom’s commitment to leveraging digital innovation to improve religious tourism infrastructure, setting new standards for pilgrimage services in the digital age.