For more than three decades, Luceo Group has successfully merged Madagascar’s extraordinary natural resources with global business expertise, establishing itself as a multifaceted conglomerate driving economic growth while prioritizing community empowerment. Operating across four distinct sectors—Home & Lifestyle Retail, Distribution & Large Retail, Hospitality & Hotel Management, and Health, Pharmaceuticals, Cosmetics, and Aromatherapy—the organization employs over 1,000 people while maintaining core values of leadership, unity, commitment, and openness.
The group’s retail division has revolutionized Madagascar’s home improvement market through flagship brands ABC by Bricorama and BUT, providing comprehensive solutions ranging from construction materials to premium furniture. These establishments have fundamentally changed how Malagasy families approach home building and furnishing, making quality products accessible across the nation.
In a strategic move within the hospitality sector, Luceo Group has partnered with Marriott International to introduce world-class service standards to Madagascar. The forthcoming Delta Hotels by Marriott Antananarivo represents a significant elevation of the country’s hospitality offerings while maintaining respect for local cultural and environmental considerations.
The health and wellness division, operating under Homeopharma, leverages Madagascar’s remarkable biodiversity to develop high-value natural products. By collaborating directly with local farmers, the group ensures fair income distribution, proper agricultural training, and sustainable sourcing practices. This model effectively combines industrial excellence with environmental stewardship, generating lasting community benefits while delivering premium natural health solutions to the market.
Throughout its diverse operations, Luceo Group maintains a consistent commitment to balancing modernity with tradition, progress with responsibility, and international standards with local engagement. The organization’s long-term vision remains firmly rooted in sustainability principles, social impact initiatives, and quality experiences across all business verticals, positioning itself as both an economic force and a catalyst for positive change in Madagascar.