Epson, a global leader in printing and projection technologies, is intensifying its focus on the Middle East, Türkiye, Africa, and Central and West Asia (META-CWA), positioning the region as a cornerstone of its growth strategy. In an interview with Khaleej Times, Junkichi Yoshida, President and CEO of Epson Seiko Corporation, emphasized the company’s alignment with regional demands in education, public services, and digital transformation. Yoshida highlighted that the region is not a secondary market but a priority area where innovation and growth converge with Epson’s long-term ambitions.
Epson’s partnerships in education reflect its commitment to delivering energy-efficient, reliable solutions that support national digital learning initiatives. In the public sector, the company’s high-volume printers and advanced document scanners are integral to digitizing government workflows, reducing operational costs, and transitioning from paper-based processes to integrated digital systems. Beyond traditional sectors, Epson’s technology powers large-scale digital immersive experiences, showcasing its engineering precision and reliability.
Sustainability remains a core pillar of Epson’s strategy. The company’s Environmental Vision 2050 aims for carbon-negative operations and eliminating dependence on underground resources by 2050. Epson has already achieved 100% renewable electricity across all its global sites. Its Heat-Free Micro Piezo printing technology reduces electricity consumption by up to 90%, while the EcoTank line minimizes waste by replacing traditional ink cartridges with long-lasting ink bottles.
In industrial and commercial printing, Epson’s dry fiber and digital textile printing solutions address environmental challenges like wastewater in garment production. The company is also investing in AI-assisted technology to optimize workflows and reduce operational complexity. Epson’s newly established Innovation Centre in the Middle East serves as a hub for showcasing its latest technologies and gathering feedback for R&D.
As Epson approaches the final year of its “Epson 25 Renewed” plan, the company is preparing for its next long-term vision cycle, focusing on sustainability, operational resilience, and technological advancement. With the Middle East and Africa identified as key growth markets, Epson is committed to delivering efficient, sustainable technologies that align with the region’s digital transformation goals.