Dubai’s hospitality sector is undergoing a transformative phase, marked by stringent regulations, cutting-edge technology, and an emphasis on trust. At the forefront of this evolution is Deluxe Holiday Homes, a homegrown company that has redefined the short-term rental landscape, setting new benchmarks for innovation and compliance. Established in 2015 by Artyom Meltonyan, the company has grown from a modest real estate venture into a dominant player in the UAE’s vacation rental market, managing over 800 apartments and villas with a dedicated team of 265 professionals in the UAE and 45 specialists in Armenia. Deluxe Holiday Homes has earned its reputation through unwavering professionalism, reliability, and exceptional service. The company’s impressive track record includes more than 56,000 bookings, 830,000 nights, and 54,580 check-ins, generating cumulative revenues exceeding Dh500 million. These milestones underscore its operational excellence and strong market position. Deluxe Holiday Homes’ success is rooted in its ability to foster trust among guests and property owners through transparency, innovation, and strict adherence to regulatory standards. By leveraging hospitality expertise and data-driven strategies, the company continues to elevate guest satisfaction and property performance. Its contributions to Dubai’s hospitality sector have been widely recognized, including the prestigious title of Best Vacation Rental Company at the World Travel Awards 2025 and accolades from the Department of Economy and Tourism (DET) during the Holiday Homes 10th Anniversary Appreciation Ceremony. The company’s growth aligns with Dubai’s progressive regulatory framework, particularly Decree No. 41 of 2013, which established a foundation for a transparent and well-regulated holiday-home market. Deluxe Holiday Homes has been a proactive advocate for these measures, ensuring compliance with DET’s requirements and setting industry standards. Embracing Dubai’s digital transformation, the company has integrated smart solutions such as Keyless Smart Locks and DET’s QR Code Verification System to enhance safety and convenience for guests. Additionally, biometric and digital ID verification processes support Dubai’s vision of seamless travel experiences. Deluxe Holiday Homes is also expanding its luxury offerings, featuring exclusive residences in Dubai and Al Dana Island villas in Fujairah, catering to the evolving preferences of global travelers. With a decade of leadership and a clear vision for sustainable growth, Deluxe Holiday Homes embodies Dubai’s commitment to innovation, trust, and excellence in hospitality.
Deluxe Holiday Homes: Setting new standards for Dubai’s regulated holiday-rental market
