The gaming industry is set to witness a groundbreaking evolution in 2025 with the highly anticipated collaboration between ASUS’s Republic of Gamers (ROG) and Microsoft’s Xbox. The result of this partnership is the ROG Xbox Ally X (RC73XA), a handheld gaming device that redefines portable gaming by combining console simplicity with PC-level performance. Priced at Dh3,499, the Ally X is now available on the ASUS UAE eShop and leading retailers across the UAE, offering gamers an unparalleled experience.
The Ally X addresses a long-standing challenge in handheld gaming: balancing power and portability. Unlike its predecessors, which often sacrificed one for the other, the Ally X delivers both. Its open-platform design allows seamless switching between platforms like Steam, Epic Games, Battle.net, and Xbox Game Pass, transforming it into a versatile mini-PC for gamers. This flexibility ensures compatibility with a wide range of titles, making it a true game-changer.
Under the hood, the Ally X is powered by the latest AMD Ryzen Z1 Extreme processor with RDNA 3 graphics, delivering console-grade visuals and PC-class frame rates. The device features a redesigned chassis with improved cooling, a 1TB SSD, and an 80Wh battery that nearly doubles playtime compared to previous models. Ergonomically designed grips and fine-tuned triggers ensure comfort during extended gaming sessions, while the 7-inch Full HD 120 Hz display guarantees crisp and fluid visuals.
The Ally X also integrates a familiar Xbox experience, optimized for handheld use. Upon startup, users are greeted by an Xbox-inspired interface built for gaming and optimized within Windows 11. Background processes are minimized to focus system resources on gameplay, and a dedicated Xbox button provides quick access to the Game Bar overlay, enabling easy navigation through libraries, settings, and ROG’s Armoury Crate SE.
In summary, the ROG Xbox Ally X is not just a handheld device; it’s a hybrid gaming solution that bridges the gap between consoles and PCs. With its thoughtful design, powerful performance, and competitive pricing, it’s poised to become a must-have for gamers. Additionally, purchasers can enjoy a 20% discount on ASUS Premium Care warranty packages until November 30 and join the ROG Elite Program for exclusive rewards and community events.