Ziina debuts digital card with Visa to turn payments into instant spending power

Ziina, a prominent UAE-based fintech platform, has unveiled its groundbreaking Ziina Card, a digital payment solution powered by Visa. Seamlessly integrated into Apple Wallet, the card enables users to convert their Ziina balance into immediate spending power, allowing both individuals and businesses to access funds instantly upon receipt. This collaboration with Visa ensures global acceptance, enhanced security, and access to exclusive rewards, aligning with Ziina’s mission to streamline financial transactions in the UAE. The launch of Ziina Card marks a significant milestone for the company, responding to high demand from tens of thousands of users who have eagerly anticipated this feature since Ziina’s inception. Faisal Toukan, co-founder and CEO of Ziina, emphasized the card’s role in adapting financial services to modern lifestyles, stating, ‘Ziina Card is the natural evolution of that vision—your money, always accessible, working the way you need it to.’ Salima Gutieva, Visa’s vice-president and UAE country manager, praised the innovation, highlighting its ability to deliver faster, simpler payment experiences. The launch is timely, as the UAE’s economy increasingly relies on digital payments, with SMEs facing cash flow challenges and consumers seeking seamless, secure transaction methods. Ziina Card eliminates traditional barriers by providing real-time access to funds, enriched data, and improved visibility, completing the company’s integrated payment ecosystem. This innovation builds on Ziina’s earlier introduction of Tap to Pay on iPhone, further solidifying its position as a leader in the fintech space.