Meta Platforms is developing premium subscription tiers that would introduce enhanced artificial intelligence capabilities across its social media applications, including WhatsApp, Instagram, and Facebook. According to a TechCrunch report verified by Meta representatives, these paid offerings would provide access to advanced AI tools while maintaining free access to core platform functionalities.
The subscription model would incorporate Vibes, Meta’s AI-powered video generation application that enables users to create customized visual content through artificial intelligence. Additionally, Meta plans to integrate technology from Manus, an AI specialist company acquired for approximately $2 billion in December. The Singapore-based firm, which originally operated from China, specializes in developing “truly autonomous” agents capable of executing complex tasks with minimal user intervention, such as trip planning and presentation development.
This strategic shift follows previous experimentation with monetization approaches. In 2023, Facebook tested restrictions on link-sharing capabilities for non-paying users. More recently, United Kingdom users encountered notifications offering ad-free experiences on Facebook and Instagram for £2.99 monthly, while European Union users received similar offers at €5.99 monthly. These developments represent Meta’s evolving approach to revenue diversification beyond advertising.
The Manus acquisition has attracted regulatory attention, with Chinese authorities announcing reviews to determine potential violations of technology export or national security regulations. Despite these premium offerings, Meta has confirmed that essential platform services will remain accessible without subscription requirements.