As the UAE accelerates its digital transformation, Voxtron Middle East is emerging as a key player in revolutionizing customer experience (CX) through artificial intelligence (AI). Established in 2010, the Dubai-based systems integrator has expanded its offerings from omnichannel contact centers to comprehensive customer engagement ecosystems powered by AI. With over 250 clients across the Middle East, Voxtron is leveraging its expertise to meet the evolving demands of businesses and consumers alike. P. Thomas, CEO of Voxtron, emphasized the company’s shift from traditional contact center solutions to advanced tools like ERP systems, virtual agents, and digital engagement platforms. ‘Our goal is to enhance how companies connect with their customers across all channels,’ Thomas stated during an interview at Gitex Global. Voxtron’s flagship products, including the cloud-based Voxvantage Contact Center as a Service (CCaaS) and Engage 360, are designed to streamline operations, personalize interactions, and reduce costs. The company has also integrated its solutions with platforms like Microsoft Dynamics 365 and Odoo ERP. Recognizing the preferences of younger consumers, particularly Gen Z, Voxtron has prioritized mobile-friendly and social media-integrated solutions. ‘Younger customers prefer instant, intuitive engagement through platforms they already use,’ Thomas explained. The UAE’s tech-savvy market has been instrumental in Voxtron’s growth, with businesses actively seeking strategic solutions to stay competitive. Voxtron’s partnerships with global tech leaders such as Microsoft, Enghouse Interactive, and Kore.ai have enabled it to deliver AI-enhanced services, including conversational bots and intelligent routing systems. Looking ahead, Thomas envisions AI as the cornerstone of CX, with applications ranging from predictive analytics to virtual agents. ‘AI will be embedded in every aspect of CX,’ he said. With the UAE government increasing its investment in AI and digital infrastructure, Voxtron anticipates sustained demand for innovative, scalable CX solutions. ‘We’re not just reacting to trends; we’re helping shape them,’ Thomas concluded.