The UAE has introduced ‘TM Market Place,’ the region’s first digital platform dedicated to buying and trading trademarks. Launched by the Ministry of Economy and Tourism in Abu Dhabi, this innovative platform aims to revolutionize the intellectual property (IP) and trademark sector, enhancing the UAE’s appeal to global businesses and brands. Developed in collaboration with the UAE Government Leaders Programme, TM Market Place provides a secure and transparent environment for trademark owners to list and trade their assets, connecting them with investors and entrepreneurs. The platform aligns with the UAE’s vision of fostering a knowledge-based economy and supporting the competitiveness of its business environment. Minister of Economy and Tourism Abdulla bin Touq Al Marri emphasized that the platform will empower intangible business assets, offering fair financial valuation and transforming trademarks into active economic assets. The platform also aims to facilitate investor access to trademarks, lower market entry barriers, and support SMEs and family businesses by converting trademark value into financial assets. Operational from its launch day, TM Market Place is expected to boost the UAE’s trademark sector by 20% in its first year, with the Ministry ensuring compliance with national and international IP laws. The platform’s secure login and digital payment systems guarantee transaction safety and user identity verification. This initiative builds on the UAE’s efforts to develop a robust IP and trademark environment, supported by legislative frameworks and international agreements like the Madrid Protocol. The UAE has seen significant growth in trademark registrations, with 34,234 trademarks registered from January to November 2025, marking a 129% increase compared to the first half of 2024.