In a landmark move for regional sports management, India’s premier talent platform LegaXy has officially launched its Middle East and North Africa (MENA) operations through a strategic alliance with UAE-based Optima Sports and Capital. This expansion marks LegaXy’s inaugural international venture and establishes it as the first Indian sports and entertainment entity to establish a foothold in the region.
The partnership aims to develop a comprehensive sports ecosystem across MENA, encompassing athlete representation, brand collaborations, experiential projects, and original content creation. The collaboration debuts with the exclusive signing of Ahmad Skaik, the UAE’s top-ranked professional golfer, as its flagship regional athlete.
Skaik emphasized the timing’s significance for Emirati golf, stating: “This partnership arrives at a pivotal moment for our sport’s development. I’m honored to represent the UAE as we collectively build something truly meaningful for the region’s athletic future.”
Sachin Kerur, Chairman of Optima Sports and Capital, praised LegaXy’s established credentials in athlete brand development, noting that combining LegaXy’s global perspective with Optima’s regional proficiency would create a world-class platform grounded in Middle Eastern values. “Our signing of Ahmad Skaik demonstrates our unwavering commitment to credibility, excellence, and nurturing homegrown talent,” Kerur added.
LegaXy Founder and CEO Amitesh Shah identified MENA as one of the world’s most dynamic sports markets, describing Skaik as embodying the professionalism, ambition, and international mindset that characterizes the region’s emerging athletic generation.
Mohammed Sirajuddin, LegaXy’s Founding Advisor, highlighted the UAE’s rapidly advancing sports infrastructure as providing ideal conditions for global expansion. He emphasized that the Optima partnership brings essential local expertise to unlock unprecedented opportunities for both athletes and brands throughout the Middle East.