Dubai has cemented its status as a premier global gold trading hub with Emirates NBD’s groundbreaking launch of the UAE’s first bank-branded gold investment product. The financial institution unveiled ‘Emirates NBD Gold’ on December 15, 2025, introducing certified gold bars exclusively available to the bank’s customers through both digital platforms and personal relationship managers.
The innovative product offers physical gold ownership through redeemable certificates, providing investors with flexible custody options. Customers can either maintain their gold bars within the bank’s secured vaults or request physical delivery according to their preference. The gold bars are available in three standardized denominations: 10, 50, and 100 grams, each featuring the Emirates NBD logo and accompanied by unique authentication and ownership documentation.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, emphasized the strategic significance of this development: ‘This issuance demonstrates our institution’s leadership capabilities and commitment to creating sophisticated products that align with investor expectations while maintaining global competitiveness. Emirates NBD Gold represents both an honoring of our legacy and a progressive step toward supporting national economic development and regional growth.’
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, highlighted the historical context: ‘Since facilitating the first Letter of Credit for gold trade in 1963, Emirates NBD has been instrumental in shaping the UAE’s gold industry. Today, we bridge traditional asset security with modern financial innovation through this pioneering investment vehicle.’
The launch aligns with Dubai’s broader vision to enhance its financial infrastructure, promote asset diversification, and advance digital-first economic initiatives. This product introduction significantly expands accessible investment options for UAE residents while reinforcing the country’s position in the international precious metals market.