Umm Al Quwain, one of the UAE’s lesser-known emirates, has unveiled an ambitious new project aimed at transforming it into a premier destination for motorsports, camping, and outdoor adventures. The initiative, announced on October 28, 2025, is designed to diversify the emirate’s tourism offerings and attract a younger, adventure-seeking demographic. The project will feature dedicated zones for motorsports competitions, equipped camping areas, and off-road trip facilities, catering to enthusiasts of all levels. Additionally, the destination will host recreational activities, artistic events, and provide integrated service infrastructure to enhance visitor comfort and create a seamless experience. Sheikh Majid bin Saud bin Rashid Al Mualla, Chairman of the Department of Tourism and Antiquities, emphasized that the project is more than just an entertainment hub—it’s a platform that blends cultural heritage with modern adventure, offering a safe and innovative environment for motorsports and outdoor enthusiasts. This initiative is part of a broader strategy to position Umm Al Quwain as a hub for sports tourism and outdoor exploration, balancing authenticity with modernity. The project is expected to significantly boost the emirate’s appeal, attracting both tourists and investors while stimulating economic activity in the region.