In a remarkable career transition from international diplomacy to artisanal patisserie, Maria Galabova has established Keto Kartel as a pioneering force in the luxury health food sector. The brand represents a fundamental shift in how consumers approach wellness, positioning health not as a restrictive practice but as an elevated lifestyle choice that combines gourmet indulgence with nutritional benefits.
Galabova’s inspiration emerged from witnessing her husband’s transformative 25-kilogram weight loss through keto dietary practices, which sparked her curiosity about food’s emotional and physiological impact. This personal experience revealed a significant market gap: the absence of premium sugar-free, gluten-free products that delivered both exceptional taste and health benefits without compromise.
Keto Kartel distinguishes itself through its meticulous ingredient selection and European craftsmanship standards adapted to Dubai’s dynamic market. The company utilizes scientifically-backed components including monk fruit as a natural sweetener that doesn’t affect blood sugar levels, xanthan gum for metabolic benefits, and psyllium husk for digestive and cardiovascular support. Each product undergoes approximately two years of development to achieve the perfect balance between health benefits and gourmet quality.
Galabova’s background in law, sociology, and politics profoundly influences the brand’s operational philosophy. Her diplomatic experience informs the company’s emphasis on transparency, consistency, and long-term relationship building rather than short-term gains. This approach has enabled Keto Kartel to develop a trusted brand identity in a market saturated with quick-fix solutions.
The company’s expansion strategy across GCC and European markets maintains several non-negotiable principles: unwavering commitment to premium ingredients, complete transparency about product composition, and preservation of artisanal craftsmanship standards regardless of scale. Each creation is treated as a culinary work of art, reflecting the brand’s core belief that health-conscious consumers deserve both optimal nutrition and sensory satisfaction.
With plans to introduce a new lactose-free product range in 2026, Keto Kartel continues to redefine luxury consumption by demonstrating that wellness and indulgence can coexist harmoniously in modern dietary practices.