JEDDAH, SAUDI ARABIA – In a significant expansion move, German-built kitchen appliance manufacturer TEKA has launched its inaugural flagship showroom in Saudi Arabia through a strategic alliance with Abdul Latif Jameel Electronics (ALJE). The prestigious opening ceremony in Jeddah gathered top executives from TEKA, ALJE, and MIDEA Group, alongside industry stakeholders, dealers, and media representatives.
The state-of-the-art showroom presents TEKA’s premium built-in kitchen solutions through an immersive experience emphasizing German engineering excellence and contemporary design innovation. The facility aims to inspire homeowners, architects, and developers while addressing the sophisticated demands of Saudi Arabia’s evolving consumer market.
ALJE Chief Executive Hisham Hamza highlighted the partnership’s strategic significance, noting the alignment with Saudi Vision 2030’s economic diversification objectives. “This collaboration embodies our shared commitment to quality and innovation while expanding our portfolio of world-class brands,” Hamza stated during the inauguration.
Scott Fu, President of MIDEA Group for the MEARI region, emphasized the historical partnership between MIDEA and Abdul Latif Jameel Electronics, confirming that all MIDEA Group appliance brands now maintain substantial presence in the Saudi market through this expansion.
Arturo Manso, TEKA’s Regional CEO for the Middle East, articulated the brand’s philosophy centered on the kitchen as the home’s fundamental gathering space. “As German kitchen specialists, we deliver reliable, design-forward appliances that serve as essential partners in modern living,” Manso explained.
The launch event featured guided showroom tours demonstrating TEKA’s latest technological innovations and design concepts to invited guests and media representatives. This development reflects growing consumer demand for premium home solutions in Saudi Arabia and supports Vision 2030’s initiatives to enhance retail experiences and lifestyle standards nationwide.
The Jeddah showroom is now operational and open to public visitation, offering comprehensive access to TEKA’s full range of kitchen appliance solutions.