MILAN — Alpine skiing sensation Lucas Pinheiro Braathen faces an unusual challenge when introducing himself to fellow Brazilians: convincing them he genuinely represents their nation in winter sports. The 25-year-old athlete, who recently switched allegiance from Norway to Brazil, could make history at the upcoming Winter Olympics by winning South America’s first-ever medal in the competition.
In an exclusive interview with The Associated Press, Pinheiro Braathen described the fascinating reactions he receives in Brazil. “When I meet someone new, it’s always this mindblowing moment that sparks very interesting conversations,” he shared with amusement. “These interactions demonstrate how foreign skiing is to Brazilians, which makes representing them even more fulfilling.”
The 2023 World Cup slalom champion has already achieved multiple milestones under his new flag. Last year, he became the first Brazilian skier to finish on a World Cup podium, followed by securing the country’s inaugural World Cup victory this season—adding to his five previous wins for Norway.
Pinheiro Braathen’s unique background stems from his Brazilian mother and Norwegian father. After unexpectedly retiring on the eve of the 2023 season, he made a surprising comeback one year later representing Brazil. This cultural duality shapes his approach to competition: “I’m a person of cultural duality with two perspectives presented from birth. I’ve never been limited to one reality or culture.”
The athlete has developed a philosophical approach to pressure, viewing it as motivational currency rather than burden. “Pressure is privilege—it’s my most important currency,” he explained. “The greater the challenge, the greater the difference I can make. I channel that pressure into performance, enabling me to become the version of myself that can beat every other athlete.”
Known for his vibrant personality, fashion sense, and painted fingernails, Pinheiro Braathen brings Brazilian energy and Norwegian discipline to the slopes. His celebratory style includes samba dancing after podium finishes, as demonstrated following his first victory for Brazil.
The skier maintains a close relationship with his father, Björn Braathen, who introduced him to skiing at age four despite initial resistance. Interestingly, his father fully supports his son’s decision to compete for Brazil, stating: “As a Norwegian, people expect me to feel very bad about that, but I don’t. It’s my son and I just want him to be happy.”
As the Winter Olympics approach, Pinheiro Braathen embraces the possibility of creating history not just for Brazil, but for the entire South American continent.









