Starbucks employees at 65 unionized stores across the United States have initiated a strike, intensifying their campaign for improved wages and staffing levels. The action, organized by Starbucks Workers United, comes after prolonged negotiations with the coffee giant reached an impasse. The union is also demanding the resolution of hundreds of unfair labor practice charges. Talks for a contract agreement collapsed earlier this year, leaving both parties at odds over critical economic issues. Starbucks has downplayed the impact of the strike, stating that fewer than 1% of its stores will be affected, with the majority continuing normal operations. The union, established four years ago, has successfully organized elections at over 600 stores, representing approximately 5% of Starbucks’ company-owned U.S. locations. More than 1,000 baristas in over 40 cities are participating in the strike, strategically timed to coincide with Starbucks’ Red Cup Day, a major sales event. The union has warned that the strike could expand if negotiations remain unresolved. Baristas like Dachi Spoltore from Pittsburgh emphasized the personal stakes involved, stating, ‘Jobs, our livelihoods, our economic security—this might be a game to Starbucks, but this isn’t a game for us.’ The strike, though limited in scope, could draw unwanted attention to Starbucks during a challenging period marked by consumer boycotts, rising competition, and leadership turmoil. New CEO Brian Niccol, who joined last year, has implemented a ‘Back to Starbucks’ strategy, including stricter policies and a $500 million investment in staffing and training. However, baristas argue that these changes have increased their workload without addressing staffing shortages. Union leaders acknowledge some progress in relations but highlight persistent disagreements over pay and unresolved labor charges. Starbucks has criticized the union for stalling talks, claiming that its demands would disrupt store operations. Despite the company’s assertions of offering competitive wages and benefits, baristas remain steadfast in their fight for fair treatment and livable wages.