South Africa is actively enhancing its tourism strategy to attract more visitors from China, leveraging recent visa reforms to streamline the entry process. Patricia de Lille, the country’s Minister of Tourism, highlighted the introduction of the Electronic Travel Authorization (ETA) system, which simplifies visa applications by enabling online submissions, biometric data collection, and approvals within 70 hours. This digital initiative is expected to significantly benefit key markets, including China, India, Indonesia, and Mexico. De Lille also noted the positive impact of the recent G20 Summit in Soweto, where local hotels experienced full occupancy, underscoring the sector’s growth potential. The tourism industry, which created 1.6 million jobs in South Africa last year, remains a critical driver of economic development and employment. De Lille emphasized the broader untapped tourism potential across Africa, urging closer collaboration among African nations to promote the continent as a unified destination. She called for accelerated implementation of Agenda 2063’s tourism goals, which aim to position Africa as a global tourism hub driven by integration, prosperity, and peace. To achieve this, she stressed the need for coordinated efforts among tourism and transport ministers to eliminate barriers to intra-African travel.